Senior Data Scientist

• Collaborating with cross-functional teams to identify business opportunities and solve complex problems.
• Collecting, cleaning, and processing complex data sets from diverse sources.
• Developing and implementing statistical models and machine learning algorithms to analyze data.

Engaging with diverse stakeholders to communicate data insights and recommendations

The Senior Data Scientist is an internal expert in methodology and leads audience activation modeling efforts, translating complex customer data into actionable marketing strategies and personalized customer experiences through machine learning modeling. This individual possesses deep technical expertise in statistics and machine learning, with a strong focus on their application in marketing targeting.

• This individual will collaborate closely with stakeholders from GM's vehicle brands and the Performance Driven Marketing team to ensure business acceptance of proposed methods, conduct objective performance evaluations, and optimize audience activation to drive sales. You will be responsible for developing advanced marketing models, extracting valuable insights, and creating scalable solutions that identify high-return investment opportunities at the channel and tactic levels. Our team is focused on delivering forward-thinking, consumer-centric, and prescriptive solutions that enable GM to remain proactive and agile as we transition to electric vehicles (EVs)

.Work on a cross-functional team to propose and implement high-impact, data-driven solutions to address business challenges across a variety of business units

Apply advanced data-driven modeling techniques to inform decision making and solve complex business problems

Create breakthrough solutions, performing exploratory and targeted data analyses

Undertake preprocessing of structured and unstructured data

Monitor and sustain model effectiveness

Present complex information using data visualization techniques

Work with diverse technical teams and provide data and analytical oversight to ensure project deliverables fulfill business needs and timing

Identify long-term technical innovations while continuously improving execution efficiency

Possessing contextual business knowledge and functional domain expertise in the advertising and media space, showing a proven ability of using data, analytics, and insights to add revenue and business-impacting value in this via audience selection and behavioral engagement

Exhibiting a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact

Exhibiting the ability to tell a succinct, data-driven story in any forum and tailor delivery to a wide range of stakeholder levels, from analyst to senior executive

• Ensuring a superior level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff.