Tactical Campaign Manager | Al Futtaim Automotive | BYD

Job Requisition ID: 164408 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

• The role is responsible to work closely and assist the Product and Pricing Manager Brand GMs for BYD and Polestar for the development of tactical campaigns to support volume and profitability objectives. The role consists of defining proactive quarterly campaigns to ensure achievement of volume objectives and stock turnover, together with reactive elements that address specific issues, e.g., ageing stock, competitor campaigns, additional volume opportunities. 

What you will do:

• Development of annual campaign calendar, including calendarized budget spend by brand and carline.
• Ensure optimum product lifecycle management, identifying needs and evaluating appropriateness and opportunities for Principal’s special editions and buzz models and with brand Operations Managers to proactively identify stock challenges and develop campaign proposals to address them.
• Tracking of campaign spend by quarter, brand and carline and variance analysis.
• Monitoring of competitor tactical offers and trends to determine most appropriate actions to drive customer demand.
• Development of quarterly tactical product campaigns to achieve volume and profit objectives.
• Working with brand GMs to develop appropriate finance offers.
• Liaison with Marketing to ensure effective communication to target customer groups. 
• Monitoring and reporting of campaign effectiveness and identification of improvements and enhancements during and post campaign periods.
• Liaisons with brand GMs and Operations Managers to identify any potential stock challenges and determine appropriate sales campaigns to enhance run-rates to optimize stock holding.
• Liaison with brand Principals and General Managers to secure adequate tactical support from Principals to support campaigns and maximize retained margins.

Required Skills to be successful:
1.- Product lifecycle experience.
2.- Experience with automotive pricing and product.
3.- Knowledge of pricing tools.
4.- Communication and analytical skills.

About the Team:

• Reporting to the Product and Pricing Manager and will work closely with the Product and Pricing team and the broader internal and external stakeholders. 

What equips you for the role:

• Bachelor’s Degree in Marketing / Engineering or Business Management.
• 4 years’ experience in automotive pricing and product at OEM or major Distributor Level.
• Experience with pricing tools.
• Experience working with mass market automotive brands.
• GCC experience.

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM as well as Electric vehicles.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.