Sr. Associate / Manager – Pharmacy & Private Market Channels Strategist, Gulf

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Lilly has a legacy spanning over 140 years and is steadfast in its commitment to create high-quality medicines for patients. Grounded in our values of Integrity, Excellence, and Respect for People, we infuse these principles into every facet of our daily work. With a rich history of pioneering research and development, Lilly stands at the forefront of groundbreaking opportunities.

Here in the Middle East region, we are on the brink of an era of remarkable growth, one that aligns with our primary mission to unite caring with discovery to make life better for people around the world. As we embark on this exciting journey, the dedicated individuals at Lilly are positioned at the heart of our mission, driving us forward to realize our commitments to customers and patients. Recently, we were honored with the prestigious Great Place to Work award. This accolade is not just a testament to our organization’s achievements, but it also shines a spotlight on our steadfast commitment to our employees.

The Senior Associate - Pharmacy & Private Market Channels Strategist will be responsible for developing and executing marketing strategies aimed at maximizing the growth of our cardiometabolic products within pharmacy & new emerging private channels through supporting “Off to a good start” initiatives for the patients across gulf countries. This position requires strong expertise in obtaining alignment & collaboration with different internal stakeholders of B2B, Marketing activation, compliance and legal while fostering strong relationship with pharmacy chains and the ability to integrate marketing strategies that supports the B2B function, drive sales, removes patients’ friction and enhance brand awareness.

Qualifications, Experience & Skills

• Bachelor’s degree with minimum 5 years pharmaceutical market experience
• Excellent analytical skills with a data-driven approach to decision-making.
• Exceptional communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Sound commercial acumen and high learning agility.
• Strong track record of project management and processes simplification.

Key Responsibilities

Market Analysis:

• Conduct in-depth market research to identify trends, opportunities, and competitive landscape within the pharmacy sector.
• Analyse customer needs and preferences to inform marketing strategies.

Marketing Strategy Development:

• Develop and execute strategies to communicate the value proposition effectively to commercial stakeholders
• Create comprehensive marketing strategies and target specific pharmacy segments to remove patient friction through the patient journey.
• Develop promotional materials and campaigns tailored for pharmacy channel.

Relationship Management:

• Build and maintain strong relationships with key decision-makers and private market stakeholders.

B2B Support:

• Collaborate with the B2B team to provide necessary tools and materials to support their efforts in pharmacy channels.
• Analyse private market channel data to assess effectiveness of marketing initiatives and adjust strategies accordingly.

 Performance Metrics:

• Establish key performance indicators (KPIs) to measure the success of marketing campaigns and pharmacy activities.
• Prepare regular reports on marketing performance and present findings to management.

Cross-Functional Collaboration:

• Work closely with product development, regulatory, and compliance teams to ensure that all marketing communications adhere to industry regulations and standards.
• Collaborate with the pricing team to create competitive pricing strategies based on market analysis.

Other Role Requirements

• The role will be based out of Dubai, United Arab Emirates.
• Will require travel between gulf countries, and may require international travel

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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