Social Media Specialist (Reddit)

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Responsibilities:

• Be a part of the central social media team, own the @Binance Reddit account, responsible for account output, engagement, growth and sentiment.
• Contribute to integrated marketing campaigns and priority brand partnerships on behalf of the social team.
• Produce and edit high quality, engaging, original content that can be used cross-platform.
• Manage relationships with third party creators including project management, briefing and feeding back on deliverables.
• Monitor and effectively leverage Reddit or other social media trends.
• Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams. 
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
• Analyse social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations.
• Engage and build communities through one-on-one as well as one-to-many conversations.
• Have fun!

Requirements:

• 3+ years of experience in digital marketing or social media related roles.
• Ability to work in a fast-paced environment with a 1-2 day turnaround time on finished pieces.
• Knowledge and experience in using video to document a global event.
• Proven success of creating high-performing content on Reddit.
• Knowledge of Reddit trends and the best performing content types.
• Experience with getting creative within brand guidelines.
• Video editing proficiency. Project management experience.
• Keen sense of the crypto market in general.
• A meme connoisseur.
• A clear and concise style of communication, with a creative/fun spin when relevant.
• Strong sense of responsibility. Self-motivated and results-oriented. 
• Remote and startup experience is a plus.