Social Media Director

• ​Global Digital Marketing Agency

  
  

• 25k-30kAED p/month + benefits

  
  

• On-site, Business Bay (2 days p/week from home)

  
  

We are hiring a Social Media Director to build and shape a Social Media team for a reputable digital marketing agency, here in Dubai.

With offices globally in UK, Australia, China, Madrid and USA, our client has a history of building innovative digital marketing, creative, and paid media campaigns for big-name brands in the UAE and across the world such as Nike, Adidias, DMCC and many government entities.

They are building a new Social Media team from the ground up, having already hired a Social Media executive, they are looking for a Social Media Director to join and shape the structure of the team.

Your responsibilities will include:

• Develop and implement social media strategies, ensuring alignment with business goals and marketing objectives.

  
  

• Oversee and lead the social media team, providing guidance, mentorship, and professional development, hiring more team members

  
  

• Collaborate with senior leadership to set social media goals and KPIs, and report on performance regularly.

  
  

• Create and manage social media budgets, ensuring efficient allocation of resources.

  
  

• Identify and capitalise on emerging social media trends and technologies to keep the company at the forefront of digital innovation.

  
  

• Work with the paid media team to activate paid campaigns

  
  

• Develop crisis management plans for social media, and lead response efforts during any issues or controversies.

  
  

• Work closely with the marketing, tech and creative teams to ensure cohesive and integrated campaigns.

  
  

• Build a culture of creativity and innovation within the social media team.

  
  

Bonus experience:

• Arabic language is preferred but not mandatory.

  
  

• Experience in e-sports, retail, tech, travel and government sectors.

  
  

• Demonstrable understanding of email marketing, lead generation and SEO.

  
  

• Capability to work with AI tools to improve work efficiency.

  
  

• Adobe Creative Suite, Canva and other creative tools are a plus

  
  

To be considered for this role, you must hold at least 6 years experience as a Social Media specialist, with management experience.