SOCIAL MEDIA CONTENT PRODUCER

Key Responsibilities:

The purpose of the Social Media Content Producer is to collaborate closely with the Senior Manager in elevating the company's digital footprint and enhancing stakeholder engagement through the development of strategic content for digital and social media platforms for all GCC Businesses.

This role assumes responsibility for creation and management of engaging and insightful LinkedIn content for C-Suite executives, showcasing their industry leadership, strategic vision and positioning them as thought leaders within their specific industry. They will also provide advice and support to approved spokespeople across the business on the use of digital platforms.

By closely collaborating with senior leaders in the business and aligning with the UAE 5-year Business and Communications Plans, the Social Media Content Producer will take ownership of the creative process for the development of content for digital and social campaigns. This pivotal aspect of the role involves identifying opportunities for thought leadership and crafting compelling, high-quality copy for a variety of formats such as blogs, articles, short-form videos, infographics, and more.

They will also evaluate the effectiveness of digital communication channels and develop strategies for optimization and improvement, leading the creation of multimedia content, including short-form videos, collaborating with internal and external creative teams to deliver high-quality visual content.

The role supports the GCC regional Brand & Communications Plan and operates within the overall strategic framework of the Group Business Strategy, Brand Purpose, Sustainability Strategy and the Global Reputation and Brand Plan. Crucially the position works closely with DP World Businesses to ensure alignment and support for commercial objectives; and ensures that all activities are ‘on-brand’ and compliant with all DP World brand rules and guidelines. 

The Social Media Content Producer has superior research and editorial skills, with a particular emphasis for writing content for different external and internal digital platforms. They should clearly demonstrate examples of their experience in monitoring industry trends and current events to curate relevant content.

They will collaborate with a wide range of internal constituencies: of course, working closely with specialist Communications colleagues across all disciplines at both central and regional levels, but also, directly with the Businesses leaders to determine their requirements; and, with other Functions.

Technical Competencies:

• Creative and visual 
• Social and outgoing
• Attention to detail
• Planning and organizing 
• Time management
• Teamwork 
• Ability to work under pressure 
• Problem solving
• Excellent verbal and non verbal communication
• Flexibility 
• Technology savvy
• Customer centric

Qualifications, Experiences, and Skills:

• Essential Qualification: Bachelor’s degree in marketing, communications, journalism or a related field. The paramount qualification is a proven track record of 7+ years in senior marketing or communications editorial roles, ideally, in B2B contexts, in multinationals, and with demonstrated experience in a dynamic and fast paced environment.
• The requirement is for an experienced practitioner in planning and implementing content calendars or campaigns - with evidence of creativity, innovation and the ability to link the development of reputational capital with commercial performance. 
• Thorough understanding of the social media landscape and platforms and their best practices.
• Experience with social media management / analytics / listening tools is a must, while knowledge of social media advertising platforms would be a plus.
• Ability to use analytics tools to monitor key performance metrics such as traffic, engagement, and conversion rates, and recommendations for optimization
• Experience of project management within complex situations and environments is essential, as is the capability to deliver against agreed objectives and targets. 
• Commercial acumen and experience in the analysis and use of both quantitative and qualitative data and insights is essential.
• The successful candidate will be a self-starter, who proactively identifies issues and opportunities with minimal supervision. Able to have a proactive hands-on approach as well as taking a step back and thinking long-term. Excellent time management and organizational skills, multi-tasker, willing to take the initiative. Able to thrive in team situations, actively contributing thinking that enhances and/or challenges key assumptions. A willingness to push thinking, attack issues from multiple angles and stretch to provide outstanding brand solutions. Accuracy and excellent attention to detail.
• The successful candidate will be well-educated to tertiary level. A high level of proficiency in both spoken and written English is essential. Knowledge of Arabic is a bonus.
• Uncompromising standards of personal integrity and maturity of judgement must, of course, meet the requirements of all DP World personnel.

Trade is the lifeblood of the global economy, creating opportunities and improving the quality of life for people around the world. DP World exists to make the world’s trade flow better, changing what’s possible for the customers and communities we serve globally.   

With a dedicated, diverse and professional team of more than 106,500 employees from 158 nationalities, spanning 73 countries on six continents, DP World is pushing trade further and faster towards a seamless supply chain that’s fit for the future.  

We’re rapidly transforming and integrating our businesses -- Ports and Terminals, Marine Services, Logistics and Technology – and uniting our global infrastructure with local expertise to create stronger, more efficient end-to-end supply chain solutions that can change the way the world trades. 

What's more, we're reshaping the future by investing in innovation. From intelligent delivery systems to automated warehouse stacking, we’re at the cutting edge of disruptive technology, pushing the sector towards better ways to trade, minimizing disruptions from the factory floor to the customer’s door.