1.Responsible for the overall strategy development and implementation of the company's SMS marketing, including promotional notifications, user activation, event reminders, service notifications, etc.;
2.Planning and execution of SMS marketing campaigns, tracking the results and continuous optimization, to improve the user conversion rate and retention rate;
3.Combining with the user profiling and behavioral data, carry out user tiering, and formulate refined SMS push strategy;
4.Responsible for the content of the SMS content writing, auditing and 4.Responsible for SMS content writing, auditing and scheduling to ensure the content is compliant and effective;
5.Monitor key indicators such as SMS sending success rate, arrival rate, click rate, etc., analyze the data and generate analysis reports;
6.Collaborate with product, technology, customer service and other related departments to ensure the stability and efficiency of the SMS reach system;
7.Study the relevant laws and regulations of the SMS industry to ensure that the SMS operation is in line with the national laws and regulations and the platform specifications;
8.Continuously pay attention to the industry dynamics and excellent cases to explore new SMS operation models. Excellent cases, explore new SMS operation mode.
. Bachelor degree or above, majoring in marketing, e-commerce, advertising and media, computer and other related majors is preferred;
10.1 year or more experience in SMS operation or user operation, experience in e-commerce, Internet, finance and education industry is preferred;
11.Familiar with SMS platform, SMS channel, operator strategy, with experience in using SMS system;
12.Strong marketing planning ability and data analysis ability, can Adjust the strategy according to the data;
13.Good communication and coordination skills, strong sense of teamwork, high execution;
14.Familiar with SMS content compliance requirements, with a keen sense of risk identification;
15.Skilled in the use of Excel, data analysis tools (such as SQL, Looker Studio, etc.) is preferred.
Bonus points:
Experience in using marketing automation platforms (e.g. Tencent Enterprise Point, Yunglian, Weimeng, Ucloud SMS platform, etc.);
Experience in A/B testing, user segmentation and labeling operations;
Familiar with multi-channel reach methods other than SMS (e.g. WeChat, App Push, email, etc.). etc.) outside of SMS.
Company Overview Founded in 2000, PlayForge Digital (PFD) is the world's leading developer and operator of online entertainment games. With outstanding technical strength and innovative spirit, PFD has quickly emerged and is committed to creating high-quality, immersive gaming experiences for players around the world. With the mission of "providing the best online entertainment experience", the company focuses on breaking the boundaries of traditional games and creating interactive entertainment works across languages and regions.