Shopper Market - Executive

This role is responsible for developing and deploying Shopper Marketing initiatives across all portfolios and in trade channels where the organization operates. Analyzing all relevant shopper data to enhance knowledge and customize plans accordingly

Roles & Responsibilities

• Ability to work in a matrix environment

• Strong communication and influencing skills

• Excellent negotiation and analytical skills

• Observation skills

• Creative thinking to approach things differently

• Proficiency in Excel and PowerPoint is required.

• Highly organized, able to multi task and communicate with numerous touch points.

• Use Nielsen/ Kantar tools to analyze syndicated data to identify opportunities and risks to the business and recommend solutions to address

• Create, or customize, programs, programs that help drive traffic, loyalty, conversion and basket size.

• Work closely with the sales and trade marketing team to ensure timely evaluation of the activities and share the results and the learning internally and with the customers

• Optimize range, assortment, shelf and placement

• Develop compelling selling stories and material to customers

• Lead the development of comprehensive Shopper Marketing plans and programs that build brand equity, drive incrementalmerchandising, and deliver category growth utilizing insights and expertise

• Lead POP development alongside Brand Marketing teams: POP objectives, volume forecast, budgeting, creative brief, agency briefing, in-market execution, and post-analysis

• Work with both Marketing and Sales teams to lead and manage the development of selling materials including Product Catalogue, Product Information Guide, Product Samples, Product Playbook.

• Provides business intelligence and insights to internal team members for managing ongoing market, competitor and trend data gathering activities.

• Alongside the marketing team help to deliver the marketing calendar.

• Create marketing collateral for promotions and new product launches, measuring their impact to ensure any improvementsfor next time are taken into consideration.

• Be responsible for the creation and delivery of POS material, to assist with the shopper’s journey in-store.

• Driving category growth and CATMAN initiatives for the category

• Running shopper observations, research and analysis to enhance shopper understanding for the key customers in specific and the category as a whole