SEO Specialist

Bayut & dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE. Connecting millions of users across the country, we are committed to delivering the best online search experience.

As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 6 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As a SEO specialist, you will be responsible for identifying and implementing best industry practices for classified and real estate portals when it comes to SEO growth. You will be working closely with a team of SEOs under the guidance of SEO Manager to bring forward new enhancements and features to the Bayut website. You will keep important stakeholders up to date with regards to the ever-changing landscape of SEO and accordingly refining the SEO strategy. Brainstorming SEO improvements, conducting R&D and digging into data to understand and propose the business value underlying each SEO project/campaign. Being able to communicate and collaborate with all key stakeholders is an essential part of the job. Success of this job will be measured based on standard SEO metrics and execution of the projects.

In this role, you will:

• Plan, research, and document new SEO projects/campaigns which are assigned to you and at the same time coming up with new SEO projects;
• Define objectives and KPIs for each project;
• Propose these projects to important stakeholders and gain their approval.;
• Communicate and collaborate with all key stakeholders;
• Conduct detailed QA before execution of each project/campaign;
• Ensure seamless implementation of the project/campaign;
• Keep a track of project performance;
• Stay organised and on top of each SEO task at hand;
• Have awareness of the changing landscape when it comes to SEO;
• Be able to dissect technical SEO issues and propose solutions;
• Dig into huge amounts of data to find issues and opportunities. Be able to do that by writing scripts and expressions where needed;
• Perform backlink acquisition;
• Analyse traffic trends on a daily basis with regards to engagement and conversion metrics;
• Grow organic traffic and leads;
• Conduct experiments to understand the modern day SEO myths and theories;
• Set up trackers in different tools for each campaign;
• Conduct SEO Audits as per need.