The Marketing Product Group Manager is a senior management level position responsible for managing a broad range of Product Management employees, setting strategy and providing direction, leadership and budgetary management, etc. Additionally, this role will be responsible for the development of product plans, strategies, and tactics while coordinating product lines through product life-cycles in coordination with the broader Product Management team. The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position.
Responsibilities:
- Design and lead strategic marketing programs, strategic program roadmaps, program development, program/product launches, and program marketing to gain maximum benefit from each program/product and deliver on client value propositions
- Utilize specialty knowledge to review, analyze, and develop beyond existing solutions, as well as develop and communicate a business plan on approaching the marketplace
- Develop plans and ensure successful execution of functional strategies for a business or product requiring coordination and integration across teams/business units, as well as construct and ensure successful execution marketing plan that spans product, brand, acquisition, customer, and retention to improve performance, brand preference, and client engagement
- Execute day-to-day product marketing for core products including program delivery, client experience, and client communications strategy, help the team prioritize, negotiate, and remove obstacles, and provide input into strategic decisions affecting job family/function within a region/business
- Drive client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients
- Conduct client and competitor market research, develop a product innovation roadmap, and direct and oversee all aspects of program life cycle management including market demands, technology trends, and competitive field
- Create and deploy marketing strategies, lead conceptualization and implementation of key growth initiatives, and maintain current market intelligence on overall industry verticals and competitors, as well as exercise control over resources, policy formation, and planning
- Assist in winning new business relationships in all supported verticals using available tools such as industry publications, direct mail, internet presence, trade shows, call, and strategic alliances
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
Qualifications:
- 10+ years of relevant experience
- Experience managing in a global, complex and matrixed organization
- Demonstrated knowledge and experience with the industry, banking, and investment products
- Working knowledge of different systems, theories, and practices relevant to a function
- Practical experience of multiple business cycles
- Knowledge of industry and competitor products/services
- Working knowledge of strategic direction of the function within the business as well as a solid conceptual/practical grounding in function and/or area of expertise
- Consistently demonstrates clear and concise written and verbal communication
- Demonstrated project management skills
- Demonstrated internal and external negotiation skills
Education:
- Bachelor’s degree/University degree or equivalent experience
- Master’s degree preferred
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Job Family Group:
Product Management and Development
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Job Family:
Product Management
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Time Type:
Full time
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Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
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