Senior Specialist : Content Management ( 12 month contract)

Role: Senior Specialist : Content Management

Location: Abu Dhabi 

Contract: 12 months 

Our client, based in Abu Dhabi is seeking an experienced Content Management Senior Specialist to coordinate and execute its content management requirements. In this role, you will be responsible for overseeing the creation, organisation, distribution, and optimisation of digital content for a new mobile application. The content on the new mobile application and its features will be across both business and lifestyle.

You will work closely with cross-functional teams, including marketing, design, and technology services ensuring that content on aligns with business goals, drives engagement, and delivers a consistent, high-quality experience for its community.

Key Responsibilities:

•Lead the development and implementation of content management strategies to drive traffic, engagement, and conversion.

• Oversee content creation efforts, ensuring accuracy, consistency, and alignment with brand voice across throughout the app and business 

channels.

• Use data and analytics to measure the effectiveness of content, frequently reporting on engagement and conversion metrics, and establishing performance benchmarks against agreed KPIs.

• Develop and maintain an editorial calendar to ensure timely updates and delivery of content across the app and its user profiles.

•Conduct regular audits of existing content to ensure relevancy, accuracy, and quality; implement necessary updates or retire outdated materials.

•Work closely with internal teams and the business community partners to ensure content is aligned with business objectives

and user needs.

• Coordinate and manage the content distribution across multiple platforms, working closely with team members to ensure consistency of

content and cross-channel alignment where appropriate.

•Establish and enforce content governance standards, including calendars, workflows, and stakeholder best practices to maintain quality

and consistency.

•Mentor and guide junior content specialist, who will be supporting content management for the mobile application and corporate websites

Experience:

• Minimum of 8+ years’ experience in a content management role, with at least 2 years in a senior role
• Proven experience with mobile applications and content management systems (CMS), for example Strapi
• Strong understanding of SEO principles, mobile and web analytics
• Excellent writing and editing skills, with a keen eye for detail
• Proficiency in using CMS platforms and familiarity with HTML/CSS is an advantage
• Strong analytical skills, with the ability to interpret data and make informed decisions
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Strong stakeholder management and communication skills and the ability to work effectively with cross-functional teams

Preferred Qualifications

•Experience in content strategy, creation and management, and experience within the

financial services sector is a plus

•Familiarity with marketing automation tools and customer relationship management

(CRM) systems

•General knowledge of UX/UI principles and practices.