Senior Performance Marketing Specialist

About invygo

At Invygo, we aim to redefine mobility in MENA, making car access seamless, flexible, and the smartest choice. Invygo offers car ownership on a subscription basis through different products such as short term subscriptions (daily / weekly), mid term (monthly / yearly) and long term (subscribe-to-own). We're building a better user experience and giving customers the freedom to drive the car they want for as long as they want with the flexibility necessary to accompany their personal lives. 

We are bold innovators, delivering a trusted and personalized experience that transforms how people move. HQ'ed in Dubai, with offices in Riyadh, KSA and Cairo, EGY.

About the role

We are seeking an experienced, analytical, and results-driven Senior Performance Marketing Specialist to join our team in Dubai. The ideal candidate will have a strong background in paid social marketing, with extensive knowledge of Facebook/Meta, Tiktok, Twitter, Snapchat, Google Ads, Apple Search Ads and conversion rate optimization. They will also possess excellent attention to detail and strong leadership skills.

You will play a vital role in driving the success of our mobile application by executing effective marketing campaigns. Your primary responsibility will be to execute marketing campaigns that boost app downloads, engagement, and user acquisition.

You'll have the opportunity to learn and grow, bringing fresh perspectives and ideas to our campaigns and contributing to our marketing efforts in the mobile space. Your insights into mobile marketing performance will be valued as you actively contribute to acquisition and customer revenue.

What will you be doing?

• Develop and implement Paid Search and Paid Social strategies for invygo's online campaigns, ensuring alignment with overall marketing and business objectives.
• Manage and optimize the company's Meta Ads, Tiktok Ads, Snapchat Ads, Twitter Ads, Google Ads, ASA accounts, including ad creation, bidding strategies, optimizations, and budget allocation.
• Continuously analyze and assess campaign performance, making data-driven decisions to optimize ROI and achieve KPI targets.
• Develop and refine audience targeting strategies.
• Troubleshoot and solve paid campaign issues in partnership with account managers.
• Conduct conversion rate optimization (CRO) activities, including A/B testing and content optimization, to improve ad performance and user experience.
• Collaborate with cross-functional teams, such as tech, content, design, and data, to create high-quality and relevant ad creatives and landing pages.
• Stay up-to-date with the latest Performance Marketing trends and best practices, applying this knowledge to improve campaign performance and efficiency.
• Prepare and present regular reports on performance to senior management, highlighting key insights and recommending strategic actions.