Description
Position at EssenceMediacom
About EssenceMediacom We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world. Responsibilities:
To draft paid performance proposals and presentations. Provide strong expertise across Paid Social, Paid Search and Programmatic Consult and guide team to design and implement biddable strategies in the MENA region Work closely with the operation teams to ensure campaigns are hitting their KPIs by providing optimization guidance and support with troubleshooting Be the point of expertise in client conversations about Biddable Strategies and best practices Lead on client on- boarding and support with their technical setup across biddable platforms Develop strong and trusting relationship with clients by providing innovative solutions to help them achieve their business objective Work closely with key publishers to stay on top of industry trends and build an innovation roadmap for our key clients Work on Quarterly Business Review by consolidating insights and recommendations Deep understanding of the biddable advertising ecosystem Be the go-to-person for all things biddable by providing training, consultation, best practices, updates on platforms and support to various team members as needed Introducing new initiatives. Lead and upskill teams of executives/senior executives. Deliver sophisticated reporting and actionable insights to drive business results. Manage multiple client stakeholders with diverse expertise. Oversee key supplier management and relationships.
Key Skills Experience:
5+ years proven experience within Paid Media. Strong client relationship and ability to design biddable strategies. Innovative thinking with an entrepreneurial approach. Critical thinker and problem-solving skills. Strong leadership, attention to detail and organizational skills. Team player with time-management skills. Detail oriented with analytical, communication and presentation skills (both verbal and written) Able to implement campaigns from initial brief through to implementation via Facebook, Twitter, LinkedIn and Snapchat self-serve platforms; Critical thinker and problem-solving skills Strong leadership, attention to detail and organizational skills. Retail and GCC market experience. Strong interpersonal and organizational skills. In-depth knowledge of the eCommerce ecosystem and full-funnel planning. Expertise in Google Merchant Center setup and management. Hands-on experience with platforms (Google, Meta, TikTok, Snapchat). Proficient in tracking setup, reporting, and media budget management. Strong business acumen and operational skills. Self-starter with a go-getter attitude and startup mindset. Experience with app setup, deep linking, and product feed integration in lower funnel campaigns.* Proficient in Analytics, Adobe reporting, and third-party tracking tools (e.g., AppsFlyer, Adjust).
