Stay up to date with the Market and online trends relevant to the brand to ensure that campaigns and promotions are relevant within each market with an optimal commercial return
Ensure all marketing plans/campaigns are in line with the marketing calendar and strategy set by the Marketing Manager/ Brand owner in order to ensure brand image standardization
Set up and implement a timetable of promotions and activities in support of the brand, plans and campaign
Maintain strong relationships with concerned parties while establishing a robust relationship with franchisors to assure a deeper understanding of brands and their directions at the best possible cost
Monitor the implementation/ impact of marketing campaigns and promotions to ensure maximum return on investments
Develop and implement creative marking concepts that will support the brand, generate revenues and drive traffic to the stores
Manage day-to-day communication with stores/external partners to ensure proper implementation of promotions and lead relationships with media partners
Specific Virgin: Identify and approach potential media customers to maximize department revenues and help achieving the marketing target
Specific for Fashion: Support local markets with needed communication tools to attain their set marketing objectives
