Senior Marketing Executive

Graphic design creation and content creation

Social media follow-up and guarantee of content posting

• Ensure all entrances to the hospital have collateral and information as requested and prepared by management.
• Follow up with all TV screens throughout the hospital.
• Follow up with referrals and VIP patients coming from marketing.
• Funnel corporate relations and corporate patients to the hospital through the Marketing Executive.
• Drive risk-appropriate revenue and profitability objectives through:
• Strategic planning,
• Research,
• Initiation of new revenue opportunities and products in existing markets,
• Utilizing innovative approaches, ideas, service segmentation, and customer experience.
• Protect the exclusive value of the current customer experience while creating new ways to:
• Add value to current customers,
• Attract prospective customers, particularly in scalable ways like leveraging technology and community connections.
• Leverage agency relationships to optimize company and product exposure across all media channels via innovative marketing.
• Serve as a credible, articulate company spokesperson, ensuring effective multi-modal communication with external communities about products.
• Understand distinct needs of internal stakeholders, including consumer, commercial, and wealth management, and interface with IT and Operations to ensure execution of ideas.
• Attend to, manage, and resolve patient complaints to the satisfaction of all parties involved.
• Actively participate in JCI accreditation projects.
• Ensure compliance with government regulatory agencies and accrediting bodies.
• Develop new business strategies to enhance market share and improve overall performance.
• Work through hospital management and medical leadership to:
• Reduce costs,
• Enhance revenues,
• Achieve effective utilization and quality goals,
• Analyze and utilize information to support management decisions.
• Perform other duties incidental to the work described as may be assigned or delegated.
• Comply with all OSH (Occupational Safety and Health) and infection control policies, standards, and procedures. Cooperate with hospital management to meet compliance requirements.
• Work in accordance with documented OSH procedures and instructions, including specific responsibilities.
• Be familiar with emergency and evacuation procedures.
• Report OSH hazards, incidents, near-misses, and assist in the preparation of risk assessments and incident reports.
• Comply with waste management procedures and policies.
• Attend applicable OSH and infection control training programs, mock drills, and awareness programs.
• Use appropriate personal protective equipment and safety systems.