Senior Marketing Assistant - Dubai Campus

Role: Senior Marketing Assistant

Grade: G4

Location: Dubai Campus

Job Summary

Heriot-Watt University, Dubai is seeking a dynamic and creative Senior Marketing Assistant to join our Marketing team. The ideal candidate will have a strong background in content creation, developing marketing strategies, and campaign management, with the ability to manage marketing efforts for various schools and faculties within the university. Reporting to the Marketing Manager, this role requires a strategic thinker with excellent communication skills and a passion for higher education marketing.

Key Responsibilities

• Content Creation:
  • Develop and create engaging content for email marketing campaigns, including and promotional emails.
  • Craft compelling social media captions and posts that resonate with our target audience and promote university events, programs, and achievements.
  • Ensure all content aligns with the university’s brand voice and messaging guidelines.
• Marketing Strategy:
  • Assist the Marketing Manager in developing and executing comprehensive marketing strategies to support the university's enrollment and retention goals.
  • Conduct market research to identify trends, opportunities, and competitive insights that inform marketing strategies.
  • Collaborate with internal departments to gather information and insights for marketing initiatives.
• Campaign Management:
  • Plan, execute, and monitor marketing campaigns across various channels, including email, social media, digital advertising, and print.
  • Analyze campaign performance metrics and provide insights and recommendations for optimization.
  • Coordinate with external vendors and agencies as needed to ensure the successful implementation of marketing campaigns.
• School/Faculty Management:
  • Serve as the primary marketing contact for specific schools and faculties within the university.
  • Develop tailored marketing plans and campaigns to support the unique needs and goals of each school/faculty.
  • Work closely with faculty members and school administrators to ensure alignment and effective communication of marketing efforts.
• General Marketing Support:
  • Assist with the planning and execution of university events, such as open days, information sessions, competitions and webinars.
  • Maintain up-to-date knowledge of best practices and trends in digital marketing, content creation, and higher education marketing.
  • Provide support for other marketing activities and projects as needed.

Qualifications

• Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
• Minimum of 2 years of experience in marketing, with a focus on content creation and digital marketing.
• Strong writing and editing skills, with the ability to create engaging and persuasive content.
• Proficiency in social media platforms, email marketing tools, and content management systems.
• Experience in developing and executing marketing strategies and campaigns.
• Strong analytical skills and the ability to interpret data to inform marketing decisions.
• Excellent organisational and project management skills, with the ability to handle multiple tasks and deadlines.
• Strong interpersonal skills and the ability to work collaboratively with diverse teams.
• Experience in higher education marketing is a plus.

‘How to Apply’

Interested applicants must submit via the Heriot-Watt on-line recruitment system a Cover letter describing their interest and suitability for the post and a fully up to date CV. 

At Heriot Watt we are passionate about our values and look to them to connect our people globally and to help us collaborate and celebrate our success through working together. Our research programmes can deliver real world impact which is achieved through the diversity of our international community and the recognition of creative talent that connects our global team. 

Our flourishing community will give you the freedom to challenge and to bring your enterprising mind and to help our partners with solutions that can be applied now and in the future. Join us and Heriot Watt will provide you with a platform to thrive and work in a way that also helps you live your life in balance with well-being and inclusiveness at the heart of our global community.

Heriot-Watt University is committed to securing equality of opportunity in employment and to the creation of an environment in which individuals are selected, trained, promoted, appraised and otherwise treated on the sole basis of their relevant merits and abilities.  Equality and diversity are all about maximising potential and creating a culture of inclusion for all.

The appointment is conditional upon successful completion of all Labour and Immigration formalities.