Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.
As a Senior Manager - Strategy in the Growth & Innovation team, you will play a pivotal role in driving strategic initiatives that align with the Group’s growth and innovation objectives. You will leverage your expertise in research, analytics, planning and strategy to guide the Innovation team's projects from inception to completion. Your role will involve both strategic thinking and hands-on project management to ensure that all initiatives are executed efficiently and deliver measurable results.
Technical & Product
- Collect, analyze, and interpret data sets to inform strategic decisions. Proficiency in tools like Excel, Tableau, or Power BI is a plus.
- Analyze brand research, consumer behavior, competitive audits, market trends and any other form of data, to inform strategic planning. Proficiency in using tools like Google Analytics, social listening platforms, GWI and other research tools is a plus.
- Distil complex concepts into simple, clear, and actionable insights, using storytelling to inspire stakeholders.
- Craft industry-specific narratives that align with the group’s vision and goals.
- Develop strategic thinking in key pitches. partnering with the data lead to get to relevant insights.
Business Acumen & Operational Efficiency
• Advanced project management skills to oversee the execution of strategic initiatives, including timeline management, resource allocation, and cross-functional coordination.
• Help optimize project management processes and methodologies to increase efficiency across the Innovation team.
• Strong problem-solving abilities and logical reasoning with the ability to work collaboratively across various departments.
Innovative & Analytical Mindset
- Proactive initiative in applying innovative technologies, tools, and platforms to drive business growth.
- Maintain a curious mindset, continuously updating skills and transferring knowledge with the team to stay ahead of industry trends and innovations.
- Support on leading workshops and collaborative sessions to foster innovation and creative thinking.
- Contribute to the evaluation of projects by gathering and analyzing relevant data and reporting finding
People & Leadership
-Takes initiative to challenge an established point of view with respect and openness.
-Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
-Able to handle complex issues and make decisions even when missing information.
-Capable of proactively developing meaningful relationships with key decision makers.
-Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
-Able to build succession plans and grow and mentor future talent.
-Able to provide constructive feedback to others in a timely manner.
- Bachelor’s degree in business, Marketing, Communications, or a related field. A Master’s degree is a plus.
- Minimum of 7-9 years of experience in strategy or planning roles, preferably within the creative, media, or advertising industry.
- Proven record of successfully working with cross-functional teams and delivering strategic projects on time.
-Strong potential for leadership and collaboration skills, with experience managing or co-managing strategy and innovation projects.
-High level of fluency in analytics, data-driven decision-making, and technology relevant to the advertising industry.
-Arabic language preferred