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Senior Integrated Media Planner
Expertise Recruitment
Dubai
·
UAE
30+ days ago
2025/03/15
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Job Description
Develop and implement integrated media strategies across multiple platforms (TV, digital, print, radio, social media, etc.)
Collaborate with clients to understand their business objectives and deliver tailored media plans
Analyze market trends, audience data, and competitor activity to optimize media strategies
Manage media budgets and ensure cost-effective media buying
Work closely with creative teams to align media strategies with campaign messaging and goals
Monitor and report on campaign performance, providing actionable insights and recommendations for optimization
Stay updated on emerging media trends and technologies to ensure the agency remains at the forefront of media innovation
Requirements
Bachelor's degree in Marketing, Advertising, Communications, or a related field
3+ years of experience in integrated media planning, with a proven track record of successful campaigns
Experience in working with leading media agencies in the UAE market
Strong knowledge of integrated media channels and platforms, including digital, social media, TV, and print
Fluency in English (both written and spoken)
Excellent analytical skills with the ability to interpret data and generate insights
Familiarity with media planning tools and software
Strong communication and presentation skills, with the ability to build relationships with clients and vendors
Ability to manage multiple projects and meet deadlines in a fast-paced environment
A proactive and creative mindset, with an ability to think strategically
Knowledge of emerging digital media trends, including programmatic and data-driven media planning
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