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Full Time Employee · Mid Career
50-99 Employees · Administration Support Services

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Job Description

  • Monitor social media platforms of all HH organizations on a daily basis for conversion rates, reach, and engagement.
  • Utilize tools like Google Analytics, Later.com, and the internal communications tools like Brevo to analyze data from social media platforms of all HH organizations.
  • Create dashboards and reports to monitor developments and share insights with the organizations’ representatives and the line manager.
  • Conduct market research regularly and analyze data to comprehend audience behavior and what attracts their attention.
  • Develop and carry out social media initiatives in accordance with the overarching objectives of the organizations’ practices.
  • Contribute to the social media strategy of HHEO and related entities and liaise with them for collecting data to develop the content.
  • Contribute to planning and carrying out social media campaigns and unified posts.
  • Analyze the success of social media campaigns and initiatives in all HH organizations’ accounts and make necessary marketing adjustments.
  • Attend conferences and activities related to social media and marketing.
  • Keep abreast of the most recent developments in social media trends and technology.
  • Analyze the organizations’ competitor’s presence and activities on social media platforms and work on generating methods to maintain being ahead of the competitors’ objectives.
  • Implement social media strategy and develop the plan, determine objectives, establish what needs to be accomplished and define how it will be done.
  • Actively engage in dialogue and monitors online community interactivity.
  • Monitor the internet for any positive or negative feedback about the organizations, and then follow up on the feedback, in line with the social media policy and in coordination with line manager.
  • Monitors trends and encourages adoption of social media tools to be on top of the latest trends and tools to ensure that HHEO is reaching the maximum number of engaged users who eventually turned to followers.
  • Use social networking analysis tools to measure the effectiveness of different channels. (example: X Counter, Google Analytics, Facebook-Insights, and other tools to measure traffic, impressions, and user-engagement activity).
  • Constant contact with all HH organizations to communicate on public feedback, complaints, and conversations surrounding the HH organizations and related sectors, that are taking place in the public sphere.
  • Educate employees on the importance of social media, as well as the implementation of new technologies and campaigns. As well as promote social media activities internally.
  • keep the CCD staff in all sections informed and aware about new algorithm picks in all social media platforms, and related visibility requirements to ensure that HHEO is always active as per the algorithms game plan.
  • Assist in attending to HH organizations’ request of auditing and approving selected social media influencers based on the related standards of HHEO and Sharjah Government Media Bureau (SGMB), to promote the organization on their pages, and investigate their online presence to ensure effectiveness of the collaboration between the organization and the selected influencers.
  • Any other tasks or projects as directed by line manager.

Skills

  •  Bachelor’s degree in communications/ digital marketing or any related field.
  •  3 to 5 years of experience managing and analyzing social media.
  •  At least one certification in a specialized category in social media.

Preferred Candidate

Residence Location
United Arab Emirates
Nationality
All Arab Countries
Career Level
Mid Career
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Government Entity - Sharjah
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The Executive office of Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of His Highness the Ruler of Sharjah and Chairperson of the Supreme Council for Family Affairs works to fulfill the vision of Her Highness in all the organizations which are under her patronage. The Executive Office coordinates with all Her Highness’ organizations which focus on social work, culture, sports, philanthropy and business. Her Highness has always looked for the positive changes in the community by helping individuals and organizations to achieve their goals. On behalf of Her Highness, HHEO seek to develop the community through working as ambassadors of Sharjah locally and internationally.

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