Senior Digital Marketing Manager

Senior Marketing Manager to lead PPC campaigns across Google Ads and Meta (Facebook/Instagram), as well as manage the entire marketing automation process. This role will focus on driving performance marketing efforts for two core business lines (including a newly established e-commerce channel).

Client Details

A leading brand in their sector and a new, fast-growing e-commerce business.

Description
PPC Campaign Management:
Plan, execute, and optimize large-scale Google Ads and Meta Ads campaignsManage keyword research, audience targeting, ad creation, and bid management
Marketing Automation:
Develop and implement automated marketing workflowsLeverage automation tools to design drip campaigns, abandoned cart flows, and re-engagement
E-commerce Focus:
Design and execute e-commerce strategies, including dynamic retargeting, product ads, and promotions Coordinate with the team to ensure campaigns are aligned with promotional calendars
Budget and PerformanceOptimization:
Manage and optimize the marketing budget across PPC and automation channels
Cross-functional Collaboration:
Partner with creative teams to develop compelling ad assets and landing pages optimized for conversion
Testing and Innovation:
Run A/B testing on ad creatives, landing pages, and automated email workflows



Profile
Bachelor's degree in Marketing, Business, or related fieldMinimum of 3-4 years of experience managing PPC campaigns (Google and Meta)Marketing automation experience for e-commerce businessesProven track record of managing and optimizing large-scale PPC campaigns, with a focus on e-commerce KPIs Strong understanding of email marketing platforms and automation toolsAnalytical mindset with experience in Google AnalyticsAbility to work cross-functionally and manage projects with multiple stakeholdersExcellent communication, project management, and organizational skills


Job Offer
Play a critical role in shaping performance marketing and automation strategiesFlexible/Hybrid work environmentOpportunity for career progression