Who We Are:
The Senior Account Director will play a critical leading role in a 160/90 team working for a major client on their Global Partnerships portfolio. You will be working with an international business operating in multiple markets and will form part of the Partnerships function across the client account, working collaboratively within an integrated client team including Creative, Strategy and PR & Comms that spans 160over90’s London, New York, Charlotte, Los Angeles, Hong Kong, Sydney and Singapore offices.
Key Responsibilities and Accountabilities
Client-Servicing
Acting as day-to-day client delivery lead across Europe, demonstrating excellent people skills and aptitude for understanding, identifying and empathising with client requirements and responding with solutions
Develop a deep understanding of the clients, as individuals and as a business, in order to help shape strategy, activation and ways of working that meet their key objectives
Play a key role in the strategy, planning, activation and evaluation of partnerships across the client’s partnership portfolio
Working hand-in-hand with global client account teams to ensure consistency across messaging and approach to campaign and activation development and delivery
Engage with client’s senior leadership team in a confident and professional manner, providing support and POVs as required
Resource/Team Management
Efficiently manage a team working on the account to ensure client needs are met and direct reports are supported and developing
Includes 2 Direct Reports: 1 Account Manager and 1 Account Executive
Partnership Management
Build and maintain strong relationships and regular dialogue with relevant rights holders, ambassadors, key stakeholders, other agencies across the client’s partnership portfolio
Day-to-day focus will be on client’s partnerships across Golf, Cricket, Formula 1 and Sailing (with potential for others)
Additional opportunities to work on local partnerships
Demonstrate clear understanding of partnership contracts and rights and ability to ensure contractual assets are managed and delivered
Liaise with partners as a representative of the client and excel at fostering solid relations between agency and brand and getting the best out of all collaborations
Ability to work with partner and client to get the most out of contractual rights with a good ability to negotiate changes required
Campaign/Activation Management
Lead on planning and execution of European partnership campaigns and events executions in line with the clients global partnerships strategy and approach
Lead on critical path planning, budgeting, client and team management – develop and manage season plans (including global strategy and campaign) activation plans, recap documents, recurring client reporting and analysis
Working collaboratively with PR & Comms and Creative functions across the globe to deliver fully integrated client campaign outputs
Lead on end-to-end event delivery and experiences aligned to partnership activations
Business/Industry Knowledge
Ability to quickly absorb and immerse in client business, category and specific challenges
Demonstrate an acute understanding of the relevance and impact of sports and other partnerships
Show a clear understanding of relevant sports or partnerships landscapes and an ability to communicate recommendations to the client accordingly
Show a robust understanding of evaluation and reporting practices to measure sport partnership performance
Knowledge and Experience
Minimum of 8 years relevant global agency, or client-based experience, with a focus on B2C activation
Proven multi-year team management experience (managing 3 or more team members)
Specific experience in amplifying sport partnerships; working closely with rights holders
Experience and/or knowledge of partnerships as a platform to reach B2B audiences an advantage
Knowledge and expertise across a variety of sports
Ability to travel and work weekends
Skills and Abilities
Strong understanding of how to build a client relationship and understand their business needs
Demonstrable experience in developing and leading the delivery of successful client sports partnerships within global, cross functional teams
Proven ability to manage a high volume of client-service deliverables through critical path planning and resource management to maintain high quality output
Proficiency in writing client proposals and presentations with insight driven strategy and clear creative thinking
Natural communication skills to inspire and nurture a team whilst maintaining agency culture
Track record of developing creative ideas and content to deliver against client objectives
Organised and detail oriented in a fast-paced, global, client service environment
Maintain up-to-date knowledge of industry trends and best practices
Experience in managing team of mid-level and junior team members
Excellent time management, written and oral communication skills
Strong understanding of regional cultural landscape
Proven track record of increasing client spend, identifying new business opportunities and networking
Excellent copy writing - Draft client proposals and pitch documents with accuracy and insight; Manage team development in terms of copy writing and plan drafting