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Job Description

A Sales Executive for a Food and Beverage (F&B) company typically has a range of responsibilities centered around driving sales, expanding market reach, and ensuring customer satisfaction. Here's a general overview of what such a role might entail:


Key Responsibilities:
  1. Sales Strategy Development:


    • Develop and implement effective sales strategies tailored to the F&B market.
    • Identify new business opportunities and target potential clients.
  2. Customer Relationship Management:


    • Build and maintain strong relationships with existing clients.
    • Provide excellent customer service to retain and grow the customer base.
    • Address client needs and provide solutions that align with the company's offerings.
  3. Market Research:


    • Conduct market analysis to understand industry trends, competitor activities, and customer preferences.
    • Use insights to adjust sales strategies and identify emerging opportunities.
  4. Sales Targets & Reporting:


    • Achieve or exceed sales targets and KPIs set by the company.
    • Prepare regular sales reports to track performance and provide insights to management.
  5. Product Knowledge:


    • Stay informed about the company's product range, including new launches.
    • Educate clients on product features, benefits, and applications.
  6. Negotiation & Closing Deals:


    • Negotiate terms and conditions with clients to secure sales.
    • Close deals effectively while ensuring profitability and customer satisfaction.
  7. Collaboration with Other Departments:


    • Work closely with the marketing, production, and distribution teams to ensure seamless operations.
    • Provide feedback from the market to help in product development and marketing strategies.
  8. Event Participation:


    • Represent the company at industry events, trade shows, and exhibitions to promote products and network with potential clients.
Skills & Qualifications:
  • Experience in Sales: Preferably within the F&B industry.
  • Strong Communication Skills: Ability to communicate effectively with clients and colleagues.
  • Negotiation Skills: Ability to close deals and maintain profitability.
  • Product Knowledge: In-depth understanding of F&B products and industry trends.
  • Analytical Skills: Ability to analyze market data and sales reports.
  • Customer-Oriented: Strong focus on customer satisfaction and relationship management.

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