Retail activation manager UAE & KSA

Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world, the 2nd largest private French pharmaceutical group and the market leader in France for products sold over the counter in pharmacies.

Its portfolio includes several medical franchises and international brands including Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive, Pierre Fabre Oral Care. 

Established in the Occitanie region since its creation, and manufacturing over 95% of its products in France, the Group employs some 10,000 people worldwide. Its products are distributed in about 130 countries. 86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan. 

In 2019, Ecocert Environment assessed the Group’s corporate social and environmental responsibility approach in accordance with the ISO 26000 sustainable development standard and awarded it the “Excellence” level.

Pierre Fabre is recognized as one of the "World's Best Employers 2021" by Forbes. Our group is ranked in the Top 3 in the cosmetics industry and in the Top 10 in the pharmaceutical industry worldwide. 

As the Retail Activation Manager, you will be responsible for developing and executing retail activation strategies that drive brand awareness and sales for our dermatology cosmetic and personal care products for UAE & KSA. You will collaborate with various stakeholders to enhance our presence in retail environments and ensure optimal product visibility and engagement.

Key Responsibilities

• Create and implement retail activation plans that align with brand objectives and market trends in the Middle East.
• Work closely with sales, marketing, and product development teams to ensure cohesive messaging and promotional strategies across retail channels.
• Plan and execute in-store promotions, events, and training sessions to engage consumers and educate retail staff about our products.
• Monitor and analyze sales data and consumer feedback to assess the effectiveness of retail initiatives and make data-driven recommendations for improvement.
• Build and maintain strong relationships with key retail partners and stakeholders to drive collaboration and support for activation initiatives.
• Stay updated on industry trends, competitor activities, and consumer preferences in the dermatology and personal care sectors.

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in retail activation, brand management, or sales in the cosmetics, personal care, or medical care industries.
• Strong understanding of the Middle East retail landscape and consumer behavior.
• Proven track record of successful retail activation campaigns and in-store promotions.
• Excellent communication, negotiation, and relationship-building skills.
• Analytical mindset with experience in performance tracking and reporting.

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.