Regional Visual Merchandising Manager

Overview of the role

The Regional Visual Merchandising Manager is responsible for executing and maintaining high-impact visual displays across stores, ensuring brand consistency and an engaging customer experience. This role drives the implementation of strategic Visual Merchandising guidelines, maximizing the effectiveness of promotional displays and key features. Additionally, the position focuses on optimizing resources and manpower to enhance store presentation, sales performance, and overall brand identity.

What you will do

Cross-Regional Coordination & Training

• Build and maintain strong relationships across multiple countries/regions, conducting regular market visits to coach, train, and ensure compliance with visual merchandising (VM) standards. Lead training sessions to enhance VM execution.

Retail & Product Visual Merchandising

• Oversee the alignment between retail operations and product visual merchandising, ensuring brand consistency across all stores.

Image & Display Management

• Manage the selection, production, and installation of visual merchandising imagery, ensuring a high standard of execution.

Store Communication & Fixture Management

• Act as the primary liaison with Store Managers and Operations Managers, overseeing store-specific fixture requests, damage reports, and delivery logistics—particularly for New Store Openings.

Seasonal & Promotional Execution

• Develop and distribute new season VM packets, including fixture order forms, props, standards manuals, and regional VM guidelines.

Visual Merchandising Communication & Rollouts

• Lead and execute all VM-related communication, ensuring seamless coordination for new product launches, holiday campaigns, store rollouts, and new store openings through both digital and physical transmittals.

Supplier & Budget Management

• Maintain strong vendor relationships, overseeing scheduling, budgets, and invoice processing to ensure cost-effective and timely execution.

Data & Information Management

• Maintain accurate distribution lists and VM attributes, ensuring all rollout-related information is well-documented and accessible.

Store-Level Implementation & Compliance

• Collaborate closely with Store Managers and Assistant Store Managers to ensure smooth VM rollouts, minimizing operational disruptions while maintaining high presentation standards.