Regional Manager-Central Asia (Based in Kazakhstan)

Our Company:

Tokyo-headquartered Bridgestone Corporation is the one of the world’s largest manufacturers of tires and other rubber products as one in five vehicles in the world drives on our Bridgestone, Firestone or Dayton tires. We employ over 140,000 people around the world and sell our products in more than 150 countries. 

Bridgestone Middle East & Africa (BSMEA) operates from locations in the UAE, Saudi Arabia, Jordan, Egypt, Morocco, CIS, Ivory Coast & Kenya. From these locations BSMEA covers 68 markets.

Role Summary

The Regional Manager - Central Asia will be based in Kazakhstan reporting directly to the Branch manager CIS. 

The Regional Manager- Central Asia is responsible for the complete tyre business of Caucasus across all product categories and brands covering the geographic area of Central Asia in line with the Bridgestone Group core values.

The scope of the role is to be directly responsible for full P&L of the geographic area. The Regional Manager is responsible for delivering the required financials in the annual budget, and the company’s strategy.  The role acts as a business consultant with exceptional stakeholder management, ensuring best practices are followed by our partners across all areas; also, that the Company’s short- and long-term goals are met. 

Main responsibilities and activities

• Preparing and executing the sales strategy
  • Responsible for the activities of extended sales team within specified region, across all product categories
  • Working with the consumer and commercial teams to set the annual, bi-annual and quarterly sales plans, by brand.
  • Coordinate with Branch manager to help set the correct price strategy taking into account competition, market dynamics and internal cost structure.
  • Responsible for driving the Company strategy to be mobility solutions partner both in consumer and commercial business. (retail expansion also)
  • Uncover new opportunities within the markets and channels
• Business planning
  • In charge of preparing the short- and medium-term plans and providing rolling forecast each month and communicating to relevant stakeholders.
  • Accountable for the implementation of annual marketing plans
  • Work in collaboration with the sales team and partners to develop accurate rolling forecast, by size, for short and medium term.
  • Work collaboratively with sales team to present internal and external business review.
  • Responsible for driving the branch business in line with the company business cycle, ensuring all processes are adhered to.
• Sales & profitability of the branch
  • Responsible for the delivery of volume and value target, by partner, product category and brand
  • Actively participate and support sales managers in negotiation of pricing with customers
  • Deliver the profitability vs budget and previous year, by mastering volume, price and mix.
• Key stakeholder management
  • Work collaboratively to champion a cross functional workplace, specifically with the marketing and pricing departments.
  • Act as a business partner, engaging with key stakeholders both internally and externally and communicating effectively across the board.
  • Engage regularly with the trade to establish good relationships with opinion leaders, key dealers, wholesalers and the fleet team.
  • Responsible for establishing the team structure and building competencies to ensure the team performs to the best of their ability.
  • Work in collaboration with HR to ensure the best talent is recruited for each role.
• Ensure compliance of all applicable local legislations and BSMEA guidelines
  • Responsible for implementation of legal guidelines and advice in respect of compliance and applicable local regulations related to sales and relationship with distributors.
  • Responsible for adherence to Bridgestone’s Code of Conduct within team and external relationships

Requirements for the role

• Bachelors’ degree in a relevant topic is essential, Masters’ degree a benefit.
• 8-10 years of relevant experience
• Experience of fast paced matrix & multinational environment.
• Essential to have experience in the tyre industry or similar industry.
• Willing to travel frequently.
• Analytical and strategic problem solver
• Great sense of ownership
• Cultural sensitivity
• High impact
• Results Orientated
• Excellent written and verbal English  & Russian is essential

Bridgestone Behaviors:

Qualified candidates need to demonstrate the following behaviors:

• Agility – to work in a matrix, complex and fast paced environment.
• Courage – to share ideas, challenge the status quo.
• Ownership – to see the bigger picture and take ownership by thinking and acting beyond the role (self-starter).

Bridgestone Leadership Essence:

Qualified candidates for this important position will therefore need to demonstrate the following:

• Establishes strategic direction and effectively communicates the vision: Communicates a clear and inspiring vision for the business; drives competitive and innovative strategies and is able to generate alignment against the strategic direction.
• Demonstrates business acumen to achieve results through others:  Understands, educates and applies the fundamental business concepts by which a company operates in order to deliver results and create a climate that fosters personal commitment to excellence.
• Promotes and enhances company culture:  Champions the organization’s shared values and beliefs.
• Effectively manages across cultures: Achieves effective collaboration, alignment, and communication across multiple dimensions of cultural diversity.
• Demonstrates self-awareness and emotional intelligence:  Recognizes one’s personal strengths, weaknesses, opportunities, and limits.  Understands emotions and their effects.
• Intellectually curious in support of learning agility:  Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application.
• Embraces and leads change and innovation:  Encourages different and innovative approaches to address problems and opportunities; facilitates the implementation and acceptance of change within the organization.
• Identifies and develops organizational talent:  Attracts high calibre diverse talent, leads and guides others to accomplish organizational goals and objectives through on-going development and collaboration.