Job Description
Engage with consumers: play a leadership role in developing and utilizing tools, methods, practices for gaining consumer learning on in-market performance and execution, marketing strategies, communication, and NPD strategies and ideas. Manage research vendors to conduct research and synthesizes learning into concise learning summaries and then presents results to team. Build strong consumer empathy among all regional employees to enable faster decision making. Translate data, from all sources, into insights and recommendations. Supports Long Term Planning strategic thinking - aggregate, filter, synthetize relevant consumer learning from multiple sources (market data, consumer and customer research, trends, social media listening insights, etc). Share learning across AOA teams and Global teams: effectively communicate in a way that inspires the region and market teams to act. Additional focus on guiding the global team initiatives with AOA perspective and cascading learning to AOA region/markets. Collaborate and coordinate with both Nielsen team and the analytics team in the execution of advanced analytic projects to identify opportunities for growth and improved business execution across AOA markets. Provide business diagnostics, insights and recommendations that will facilitate discussions and decisions in the AOA region. Quickly diagnose performance issues and work with local and regional teams to establish plans. Provide full support in communication briefs development. Play a leading role in developing and utilizing tools, methods, practices for gaining consumer learning on communication across touchpoints. Engage with consumers: play a leadership role in developing and utilizing tools, methods, practices for gaining consumer learning on in-market performance and execution, marketing strategies, communication, and NPD strategies and ideas. Manage research vendors to conduct research and synthesizes learning into concise learning summaries and then presents results to team. Build strong consumer empathy among all regional employees to enable faster decision making. Translate data, from all sources, into insights and recommendations. Supports Long Term Planning strategic thinking - aggregate, filter, synthetize relevant consumer learning from multiple sources (market data, consumer and customer research, trends, social media listening insights, etc). Share learning across AOA teams and Global teams: effectively communicate in a way that inspires the region and market teams to act. Additional focus on guiding the global team initiatives with AOA perspective and cascading learning to AOA region/markets. Collaborate and coordinate with both Nielsen team and the analytics team in the execution of advanced analytic projects to identify opportunities for growth and improved business execution across AOA markets. Provide business diagnostics, insights and recommendations that will facilitate discussions and decisions in the AOA region. Quickly diagnose performance issues and work with local and regional teams to establish plans. Provide full support in communication briefs development. * Play a leading role in developing and utilizing tools, methods, practices for gaining consumer learning on communication across touchpoints.
