Regional Brand Planning Specialist-Middle East & Africa

Transguard Group was established in 2001 and has diversified significantly, we lead in the fields of Cash Services, Security Services, Manpower Services, Facilities Management & Aviation. Transguard Group is the UAE’s most trusted business support and outsourcing provider and has a large, dynamic, and culturally diverse workforce with 50,000 employees! We are currently recruiting for Regional Brand Planning Specialist-Middle East & Africa to be based out of their office in Dubai.

Responsibility-

• Be responsible for completing market research, user research, insight into target user values and brand attitude changes.
• Be responsible for decomposing the company's overseas brand strategic objectives and scheming the annual brand promotion ‘strategy for the M&A regional market.
• Be responsible for the preparation and implementation of brand promotion plans for the M&A regional market, including but not limited to brand launch activities, product launch activities, exhibition activities, important IP cooperation.
• Be responsible for cross-departmental collaboration with the domestic brand team to ensure that the regional brand promotion project is consistent with the company's overall strategy.
• Be responsible for implementing brand localization strategy to ensure that brand programs comply with the laws and regulations and cultural customs of the M&A regional market.
• Be responsible for maintaining brand VI guidelines to ensure the consistency of the brand in terms of content and vision.
• Be responsible for managing budgets for branding projects and make evaluation on the effectiveness of each project.
• Be responsible for monitoring brand metrics to improve brand awareness, brand preference, and brand loyalty in the local area.
• Be responsible for constructing and operating regional official platforms, including official websites and social media accounts.