Public Relations Officer (PRO) - Emirati National

Key Responsibilities:

1. Media Relations
   

   
   
   • Develop relationships with local and international travel, lifestyle, and hospitality journalists and influencers.
     
   • Write and distribute press releases, media kits, and announcements to promote the hotel’s offerings and events.
     
   • Coordinate media visits, interviews, and press conferences to increase media coverage and visibility.
     
   • Monitor media coverage and provide management with insights on the hotel’s public perception.
     

2. Guest Relations and Reputation Management
   

   
   
   • Address guest inquiries or complaints professionally and swiftly, maintaining a positive public image.
     
   • Monitor online reviews and social media mentions, responding to guest feedback in a manner that reflects the hotel’s standards.
     
   • Develop strategies to enhance guest satisfaction and retention through effective communication.
     

3. Content Creation and Social Media Management
   

   
   
   • Develop content for the hotel’s website, blog, and social media channels to engage followers and attract new guests.
     
   • Plan and implement social media campaigns highlighting hotel promotions, services, and local attractions.
     
   • Oversee the creation of visually appealing content, such as videos, photos, and graphics, to showcase the hotel’s unique features and experiences.
     

4. Event Management
   

   
   
   • Plan, promote, and execute events, press tours, and influencer visits to increase the hotel’s visibility and attract guests.
     
   • Coordinate with the events and food & beverage teams to ensure smooth operation and exceptional guest experiences.
     
   • Represent the hotel at travel and hospitality industry events, trade shows, and community functions.
     

5. Brand Partnerships and Influencer Marketing
   

   
   
   • Identify and collaborate with relevant influencers, bloggers, and local businesses to increase the hotel’s exposure.
     
   • Establish partnerships with travel agencies, tourism boards, and other industry-related organizations to boost brand presence.
     

6. Research and Analytics
   

   
   
   • Conduct research on hospitality trends, competitor activities, and guest preferences.
     
   • Analyze the effectiveness of PR campaigns and provide insights and recommendations to improve strategies.
     

• 1-2 years local experience liaising with Immigration, Labor department and other government departments for all employee affairs.
  
• Experience in public relations or communications, preferably within the hospitality or travel industry.
  
• Knowledge of UAE Labor Laws.
• Strong written and verbal communication skills with a professional, guest-focused approach.
  
• Proficiency in social media management and digital marketing.
  
• Ability to handle high-pressure situations, maintain confidentiality, and adapt to the hotel’s fast-paced environment.
  

Key Skills and Competencies:

• Exceptional interpersonal and networking abilities.
  
• Creativity and innovation in developing promotional campaigns.
  
• High level of professionalism and discretion.
  
• Analytical skills for measuring PR impact and campaign effectiveness.