Monitor and analyze media coverage and public sentiment, and adjust strategies and messaging as necessary.
Develop and implement targeted communication plans that align with the organization's mission and values.
Analyze data to identify trends and patterns in media coverage and public sentiment.
Use insights to adjust PR strategies, messaging, and tactics to ensure continued positive coverage and sentiment.
Skills
The ability to build and maintain positive relationships with media outlets, influencers, and other stakeholders, representing the organization in a professional manner.
Expertise in crisis management and communication, including developing and executing crisis communication plans to mitigate negative publicity and reputational damage.
Strong coaching and mentoring skills to provide guidance and support to team members in achieving their goals and developing their skills.
Experience in developing and executing successful communication strategies that have effectively conveyed key messages to target audiences.
