Product Marketing Manager (B2B SaaS)

Easygenerator isn’t just a company, it’s a rocketship to your career! We’re a dynamic Dutch powerhouse transforming the e-learning landscape. Our award-winning authoring tool is a game-changer, embraced by 50,000+ innovators in over 150 countries, including giants like Kellogg’s, T-Mobile, and Walmart. Imagine being part of a team that's reshaping how knowledge is shared globally! At Easygenerator, we thrive on challenges, own our successes, deliver excellence and indulge in a bit of experimentation. 

With five core locations worldwide, Easygenerator is growing quickly and we believe that our success comes from our people. Due to this growth, we are looking for a Product Marketing Manager to help us achieve our ambitious goals of expanding our presence in the global market.

We are looking for a strategic Product Marketing Manager (PMM) to maximize the business impact of our product releases. Working closely with Product Managers, Data Analysts, and Revenue teams, you will contribute across research, feedback, and GTM strategy for two product verticals. This role bridges Product and Revenue functions to align customer needs, product development, and business goals. 

Key responsibilities: 

Research phase 

• Conduct market research to identify trends, competitor strategies, and customer needs.  
• Collaborate with Revenue teams to gather insights from customer conversations and frontline feedback.  
• Leverage data analysis to inform feature development and business opportunities.  

Feedback on feature design & development  

• Provide feedback during the design and development phases to ensure features align with customer needs and business objectives.  
• Act as a customer advocate to ensure that the proposed solutions deliver maximum value.  
• Partner with Product Managers to refine positioning and messaging during the development lifecycle.  

Go-to-Market (GTM) execution  

• Develop and execute GTM strategies for feature launches to ensure alignment with business objectives.  
• Collaborate with Marketing and Revenue teams to create compelling messaging, sales enablement materials, and customer-facing content.  
• Measure the success of product launches and adjust strategies for future improvements. 

Pillars for success: 

• Customer focus: Deep understanding of customer needs and pain points, and the ability to translate them into actionable insights. 
• Strategic thinking: Ability to connect the dots between product capabilities, market opportunities, and business objectives. 
• Collaboration: Strong relationship-building skills to work seamlessly across teams and functions. 
• Data-Driven: Use analytics and data insights to guide decision-making and measure success. 
• Project Management: Exceptional organizational and project management skills to prioritize, plan, and execute initiatives effectively. 
• Communication: Exceptional ability to articulate complex ideas in simple, compelling ways, both internally and externally. 

• 5+ years of experience in Product Marketing, Marketing, or Product Management, preferably in a SaaS or tech environment. 
• Proven track record of launching products or features that drove significant business impact. 
• Strong analytical skills with experience in data interpretation, market research, and user insights. 
• Familiarity with research and testing tools, such as heatmaps and session recording platforms (e.g., Hotjar, Mouseflow), usability testing tools (e.g., UserTesting, Wynter), and survey tools (e.g., Typeform, Qualtrics). 
• Experience with product analytics platforms (e.g., Amplitude, Mixpanel) and collaboration tools (e.g., Jira, Confluence). 
• Excellent verbal and written communication skills. 
• Ability to thrive in a cross-functional, fast-paced, and collaborative environment. 

​​​​​What we Offer:

• Working in a fun & international environment surrounded by a dedicated team.   
• Being part of a fast-growing scale-up environment where you can make an impact from day 
• Free meditation and personal therapy sessions through our esteemed partners like Calm and Openup 
• Career framework and growth coaching. 
• Develop yourself in the direction you love most. Due to our fast growth, many new opportunities are unfolding quickly 
• Hybrid working policy. (Ask us about the location-specific policies) 
• Monthly dinners
• Interchangeable Public Holiday Policy 

Who are we?
Easygenerator does more than providing the award-winning e-learning authoring tool. This is not your average SaaS company. We revolutionized the industry by challenging the status quo and making knowledge sharing easy, like never before. We’re not just building a product; we’re sculpting the future of learning. 

As the inventor of ‘Employee Generated Learning’, Easygenerator is a place to explore possibilities, obliterate boundaries and truly follow your passion.   We Challenge, we Own, we Deliver, and We Experiment to constantly improve our product to become the global category leader and aim for hyper-revenue growth each year. 

Easygenerator is a growth company that looks for team members to grow with it. We offer a work environment with a diverse and inclusive culture and an electric atmosphere for professional development. No matter the location, or the role, every EG employee shares one vision: “To make knowledge sharing easy for everyone in the world.”

If you're ready to be a key player in the sales evolution of learning, Easygenerator is the ultimate destination. Propel your sales career, make an impact, and join us in making knowledge sharing effortlessly accessible for everyone worldwide! 

Our stance on diversity & inclusion
Easygenerator is an international company, where people with diverse backgrounds are welcomed. Our diversity empowers us to innovate, build deeper connections, and help all of us become better. It is in our DNA to base professional decisions on someone’s performance and behaviour. Therefore, each employee is in control of their own growth. Qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.