- Manage development of new reward proposition, working with internal stakeholders, and 3rd party vendor. Take new proposition to market for ‘The product’ segment and Credit Cards, and then expand to other segments.
- Manage the proposition lifecycle, from ensuring customer journey is best-in-class, operational activities are mapped and processes implemented and working as intended.
- Manage adoption and usage of the proposition, through identifying appropriate KPIs, and executing actions as appropriate e.g. customer engagement activities.
- Leverage data analytics to understand customer behavior, profitability, lifecycle value, to drive deeper engagement and customer retention.
- Utilizing CRM systems, and other tools to track and analyze customer data, monitor customer interactions, carry out A/B testing, and develop & deploy optimal automated customer engagement strategies.
- Reporting and Communication: Prepare regular reports and presentations on performance and opportunities, insights, recommendations, and success stories to senior management, highlighting the impact of initiatives on business performance.