Primary Research Specialist JOB

Job Title: Primary Research Analyst

Sector: Strategic Affairs

Department: Business Intelligence

Section: Research Section

Direct Manager: Primary Research Unit Head

Role purpose:

The Primary Research Analyst is responsible for designing, conducting, and analyzing primary research studies to provide actionable insights for business decisions. The role involves managing end-to-end research projects, including survey design, data collection, statistical analysis, and reporting. The ideal candidate will have strong research skills, experience with various primary research methodologies, and the ability to translate data into strategic recommendations.

Key responsibilities:

• Research Design: Develop and design primary research studies to address specific business questions and objectives.
• Survey Development: Create and refine survey instruments, including questionnaires and discussion guides. Ensure questions are clear, unbiased, and effectively capture the required information.
• Data Analysis: Analyze quantitative and qualitative data using statistical software and techniques. Identify patterns, trends, and insights to inform business strategies.
• Reporting: Prepare detailed reports, visualizations, and presentations to communicate research findings to stakeholders. Provide actionable recommendations based on analysis.
• Stakeholder Collaboration: Work closely with internal teams to understand research needs and objectives. Present findings and recommendations to senior management and other stakeholders.
• Quality Assurance: Ensure the accuracy and reliability of research data through rigorous quality control processes.
• Assisting in obtaining permits required to access survey locations like airports, malls, etc.

Communication and Business Relationships

Internal

• Internal Business Stakeholders
• External Business Partners

External

• Market Research Agency

Qualifications, Experience & Skills

• Education: Bachelor’s degree in Market Research, Psychology, Sociology, Statistics, Business, or a related field. A Master’s degree is a plus.
• Experience: 2 - 5 years of experience in primary research, market research, or a related field. Experience with both qualitative and quantitative research methodologies is preferred.
• Technical Skills: Proficiency in survey platforms (e.g., Qualtrics, SurveyMonkey), and statistical analysis software (e.g., SPSS, SAS, R).  Experience with data visualization tools (e.g., Power BI) is a must.
• Research Skills: Strong knowledge of primary research methodologies and best practices. Ability to design and conduct effective research studies.
•  Analytical Skills: Excellent analytical and problem-solving skills. Ability to interpret complex data and provide meaningful insights.
• Communication Skills: Strong written and verbal communication skills. Ability to present data and findings clearly and persuasively to various audiences.
• Attention to Detail: High level of accuracy and attention to detail in all aspects of research and reporting.
• Having some basic knowledge about the tourism industry and the cultural aspects of different destinations can help in preparing reports that are relevant, accurate, and informative. Such knowledge can also enable generating insights that can improve the quality of service, customer satisfaction, and business performance.