Pricing Executive | Automotive | Global Aftersales
Location: Dubai, AE Overview of the role:
As an Automotive Aftersales Pricing Executive, you will play a crucial role in supporting implementing and optimizing pricing strategies for our automotive aftermarket products and services. Your primary responsibilities will include identifying new repair work suitable for customer centric pricing structure, analysing pricing data, driving profitability and customer satisfaction as well as ensuring margins remain in line with structured positioning.
*What you will do:
Supporting Implementing and Maintaining Strategic Changes
• Collaborate with cross-functional teams to implement pricing strategies for automotive aftermarket products and services, including tier 1 workshop services.
• Work closely with the B2C Pricing Manager in preparing financial impact analyses.
• Ensure new automotive brands and models are accurately implemented and maintained within pricing structures.• Create automated anomaly detection systems and constantly track their performance.
• Support ad-hoc inquiries by modeling the impact and effect of various scenarios related to tier 1 workshop services.
• Utilize EVHC data to identify sale potential through red and amber work not converted to sales order
Price Optimization & Margin Monitoring
• Conduct regular pricing reviews to ensure alignment with company objectives and market conditions, covering tier 1 workshop services.
• Implement pricing changes and promotions as needed to drive sales and meet revenue targets for tier 1 workshop services.
• Monitor and correct erroneous pricing, such as low or negative margins, while analyzing root causes. • Ensure vehicle model job pricing is up to date and maintained within the online portal.
• Ensure margins are in line with business structures and factors, utilizing pricing solution software.
Menu Pricing Management and Fixed Job Matrix Pricing
• Maintain menu pricing solutions, ensuring existing structures reflect as intended, including tier 1 workshop services.
• Incorporate new vehicle models and brands into menu pricing structures, including tier 1 workshop services.
• Identify new jobs for inclusion in menu pricing and model the ideal position and profitable pricing for these additions, with a focus on tier 1 workshop services. • Identify and refine process efficiencies, including new logic for APP (Automotive Parts Pricing), to enhance tier 1 workshop services.
• Ensure products remain in line with business-approved logics, particularly for tier 1 workshop services.
• Monitoring and ensuring the maximum usage of company developed and approved customer centric rates, highlighting under usage to performance management team.
Labour Structuring and Reviewing
• Support the B2C Pricing Manager in conducting regular Labour Rate Reviews, Regularly assess and review the labor rates charged for automotive aftersales services. This includes evaluating the current labor rate structure and benchmarking it against competitors. Identify opportunities for adjustments to ensure competitiveness while maintaining profitability.
• Labour Rate Structuring, implement a structured approach to labor rates that takes into consideration lost sales conversion with discounting. Monitor the tiered discounting structure that aligns with the company's pricing strategy.
Required skills to be successful:
• Proven experience in pricing analysis, preferably in the automotive industry.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Hands-on work experience using visualization tools such as Tableau
• Experience programming (beyond simple scripts) in a modern scientific language would be beneficial (e.g., Python, Matlab, R)
About The Team:
The role will report to the B2C Pricing Manager and will be working in a dynamic and busy After Sales environment wherein you will be dealing directly with different Stakeholders across the organization.
What Equips You For The Role:
• Minimum 3 years’ work experience in a multinational environment
• Distributor and OEM experience is an advantage
• Knowledge of automotive aftermarket products and services is required. • Proficiency in data analysis tools and software.
