About Jumeirah and Madinat Jumeirah Resort:
For more than two decades, Jumeirah Group, a member of Dubai Holding, has been making a distinct mark on the global hospitality with its unwavering Stay Different™ brand promise.
Its award-winning destinations, such as the iconic Burj Al Arab Jumeirah, position service beyond expectations, signature dining experiences and artful surroundings at the heart of every guest experience.
Today, Jumeirah operates a world-class portfolio of 26 properties across the Middle East, Europe and Asia, and employs over 9,000 colleagues, representing over 120 nationalities.
As Jumeirah continues to expand its global portfolio and scale up its operations to the next level of growth, we remain fully committed to developing and empowering our colleagues to excel in world-class environments.
Jumeirah is committed to embedding equality, diversity and inclusion in all its practices, embracing a culture that celebrates diversity. Madinat Jumeirah, Jumeirah Group’s mega-resort is home to four ultra-luxurious hotels –Jumeirah Al Naseem, Jumeirah Al Qasr, Jumeirah Mina Al Salam and Jumeirah Dar Al Masyaf – all nestled within 3km of picturesque waterways connected by traditional abras.
The mega resort boasts 2km of pristine beach, the award-winning Talise Spa and state-of-the-art fitness and leisure facilities, as well as exclusive accommodations ranging from penthouses and suites to private summerhouse experiences with unrivalled benefits including a leading conference and banqueting centre. Madinat Jumeirah is also home to over 50 world-class restaurants and bars, as well as a traditional souk featuring Arabian shopping stands, barrows and stalls with a blend of boutique brands, souvenir gift shops, and luxury fashion and jewellery outlets.
About the Job:
An opportunity has arisen for a PR & Partnership Manager F&B to join the Marketing team of Madinat Jumeirah Resort.
Your key responsibilities will include:
- Collaborate with the Director of Marketing, on-property Marketing Managers in developing, executing, and optimising comprehensive communication strategies that align with the F&B brand positioning of the restaurants and commercial objectives of the F&B Marketing department.
- Drive innovation in Partnership opportunities across the resort leveraging one’s own connections with PR agencies, brands and KOLs.
- Be the lead on the day-to-day external communications for all Madinat Jumeirah restaurants.
- Collaborate with the Director of Marketing/Director of F&B and outlet managers/on property Marketing Managers to develop annual external communications plans promoting the restaurants, emphasising Jumeirah's brand pillars: service, dining, and design, as well as individual restaurant concept Unique Selling Points (USPs).
- Work with the appointed PR agencies to measure the impact (including ROI) of external communications through monthly reporting.
- Support the Director of Marketing in setting performance indicators (KPIs) for PR campaigns, closely monitoring the progress and effectiveness in collaboration with the PR agency.
- Manage PR & Communications presentations and reports for internal stakeholders showcasing top coverage & results.
- Support content strategies with social media platforms by amplifying hosted media content across various channels.
- Cultivate relationships with key media contacts in the UAE, ensuring their attendance at relevant restaurant events/review restaurants to support wider objectives set.
- Manage the appointed PR agencies and collaborate with them to disseminate all communication materials to media, including press releases, picture stories, and listings, ensuring quality coverage, YOY growth in tier 1 publications, influencers reach and submission to tier 1 F&B awards.
- Assist in developing key partnerships/sponsorships for the restaurants, amplifying them through external communications to boost restaurant awareness, reservations, and footfall in alignment with aggressive budgets.
About you:
- 7 to 8 years of public relations, marketing and F&B marketing experience preferably with an international hospitality company.
- Experience working in a fast-paced, multi-cultural environment
- Proven experience in developing and managing integrated F&B marketing and communications plans and budgets, often exceeding KPI’s
- Demonstrated experience in delivering luxury-standard content
- Good media contacts within top tier luxury, lifestyle and F&B focused titles
About the Benefits:
We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package, flights home, accommodation, life insurance, functional incentives and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.
