About INOI
INOI is a European electronics brand. The company specializes in the development and production of modern mobile devices, offering a wide range of innovative smartphones and tablets on Android, functional feature phones, and devices that seamlessly blend advanced technology with stylish design. In addition to hardware, INOI develops software and digital content to significantly enhance the user experience.
Pricing Positioning: INOI offers products in the affordable and mid-range segments, ensuring high quality at a reasonable price.
Quality: We strictly control all stages of production to guarantee the high quality of our devices. We use advanced technologies and innovations to meet and exceed our customers' expectations.
Benefits of Cooperation and Professional Team: With 30 years of market experience, we understand the needs of both distributors and end customers, offering favorable conditions and comprehensive support, making cooperation with us easy and professional.
Headquarters:
- Operations: Dubai, UAE
- Design and Marketing: Nice, France
INOI believes in the transformative power of innovation and technology, constantly striving to provide its customers with the best products and exceptional user experience.
History and Achievements:
INOI was founded in 2016 by Estonian businessman Vassili Sibirtsev and Finnish entrepreneur Victor Dmitrienko. Starting its operations in the CIS markets, the company successfully sold over 10 million devices.
In 2023, Debbie Zheng and Dr. Florian Seiche joined the Board of Directors, marking an important step in strengthening the leadership team. By the end of that year, INOI's products were introduced in Vietnam, MENA, and Switzerland.
In 2024, the company continued its expansion into the GCC, African, and Latin American markets, further broadening its global presence and strengthening its position on the international stage.
We believe in the transformative power of innovation and technology, constantly striving to deliver superior products and exceptional user experiences to our customers.
Position: PR Global Director (INOI)
Location: Hybrid work format (Head Office + International Business Trips)
Reporting to: Directly reporting to the CEO
Key Responsibilities
1. Global PR Strategy- Develop and implement a global PR strategy aimed at strengthening the brand in key markets.
- Manage the company's reputation on an international scale.
2. International Collaboration- Lead regional PR teams.
- Establish relationships with media, partners, key opinion leaders, and external agencies across various countries.
3. Crisis PR- Prepare and manage crisis communication strategies.
- Coordinate internal and external communications in situations of reputational risk.
4. Content and Promotion- Create and oversee content (press releases, interviews, articles).
- Organize events and press conferences to strengthen brand presence.
5. Analytics and Assessment- Monitor media coverage and evaluate the effectiveness of PR campaigns.
- Develop recommendations to improve results.
Requirements
- At least 7 years of experience in an international PR environment, including team management.
- Understanding of working with media across various markets.
- Strong connections with international journalists and media organizations.
- Excellent communication skills and experience working with top management.
- Higher education in Communications, PR, or Marketing (MBA is a plus).
KPIs
- Increased media mentions of the brand in key markets.
- The number of successful PR campaigns and their impact on brand recognition.
- Effective crisis management.
- Expansion of the partner and key opinion leader network.
