Required experience : Minimum 5 years
Position
Position title: Public Relations Associate Manager, MEAI
Reporting to: Public Relations & Media Manager, MEAI
Region: MEAI
Overview
BVLGARI, has created a 140-year legacy as the Magnificent Roman High Jeweler, icon of contemporary Italian Art of Living through unrivalled and exceptional creations that is the epitome of dream-making.
We are seeking a dynamic and experienced Public Relations Associate Manager to manage our PR operation that is perfectly in-line with our global and regional Marketing strategy.
Position & Job Responsibilities
Contribute building strong ties with celebrities, KOLs and notable social / public figures for Bulgari MEAI.
Build & implement the communication strategy & plans defined for the area of responsibility, aimed at increasing Maison visibility and awareness. The ideal profile will have exception traction with media relations that can produce the highest quality press content to support the product/corporate launches whilst ensuring alignment to corporate guidelines.
Main Accountabilities
Network Building in order to maintain long-term relationship with press, celebrities, KOLs and notable social / public figures as well as media personnel and support in identifying new talent Responsible for Building digital strategies in respect of global guidelines and adapting to local requirements Participate in launching and implementing local campaigns and photoshoots In charge of following up on the Monthly ROI and KPIs Review Always keep a finger-on-pulse with competitors Analysis Contribute to Local and International Brand Events Contribute to produce press materials (such as texts, photos etc.) according with Business Units inputs and Global Marketing & Communication guidelines Coordinate and produce contents for the spoke people interviews. Organize and Manage central External Relations events together with the events team... Coordinate and nourish the external relations network activities, aimed at increasing the global PCO (Press Coverage Observatory) results Monitor PR Budget Contribute to Organize and Manage central External Relations events together with the events team Manage relations with the international press, especially during headquarter press visits. Manage the editorial shooting during the main press events. Monitor local press clippings and collect them in systematic recaps.
Technical skills
Excellent Project management and Planning skills – showcasing a range of innovative yet efficient techniques Budgeting and reporting skills Marketing techniques, tools and channels IT Applications (Office, Internet Search Engines, specific tools)
Soft skills
Excellent stakeholder influencing skills – both internal and external Exceptional negotiation skills with press and media personnel Client centric Flexibility within ways of working A high understanding of business acumen Analytical skills – including but not limited to, competitor analysis, project 360 review [pre, during, post deliver] Ideator and creative thinker Exceptional communication skills
Required experience : Minimum 3 years
Required experience : Débutant
Required experience : Minimum 3 ans
Required experience : Minimum 3 ans
PR Associate Manager
Communication & Events - Bulgari
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