Bayt.com
https://bayt.page.link/v1TUmrkCw1dqRip19
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Performance Marketing Manager

Today 2025/04/25
Featured
Full Time Employee · Mid Career · 2-4 Years of Experience
100-499 Employees · IT Services

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Job Description

Position Overview:

Bayt.com, the leading job site in the Middle East and North Africa, is seeking a dynamic Performance Marketing Manager to join our team. This role focuses on building and optimizing Jobseeker and Employer campaigns across several regions to drive growth and enhance the performance of our digital advertising efforts.

Key Responsibilities:

  • Develop and own the PPC strategy, understanding the company's business objectives and translating these into an effective PPC action plan.
  • Construct and manage top-performing Google Search Ads (AdWords), PMAX campaigns, and Microsoft Advertising (Bing) campaigns from scratch, ensuring alignment with the company's goals.
  • Take ownership of Lead Gen and App Download campaigns with monthly, quarterly and yearly targets in mind
  • Keeping a close eye on the Sales Cycle and assuring a steady flow of Marketing Qualified Leads (MQLs)
  • Analyze campaign performance regularly and implement optimizations based on the data to maximize ROI through lead generation
  • Running paid campaigns on top social media platforms like Tiktok, Meta, Twitter, and LinkedIn
  • Monitor budgets, bids, and key account metrics to ensure cost-effective and efficient campaign management.
  • Conduct continuous testing of new features and campaigns, staying abreast of the latest industry trends and innovations.
  • Optimize landing pages and coordinate A/B testing in collaboration with the product team to improve conversion rates.
  • Work closely with Bayt's Online Marketing team to share insights, and best practices, and collaborate on cross-market initiatives.

Skills

Skills and Qualifications:

  • A minimum of 2-3 years of professional experience in performance marketing, with a strong emphasis on Search Engine Marketing (SEM) and PMAX.
  • Bachelor's degree in digital marketing, or a related quantitative, analytical field.
  • Proactive and analytical mindset, with exceptional attention to detail.
  • Proficiency in managing and analyzing large data sets to drive marketing decisions.
  • Advanced understanding of web metrics and a data-driven approach to marketing.
  • Passion for staying updated with the latest trends in digital marketing.
  • Experience with web analytics tools such as Google Analytics (GA4).
  • Fluent in English, with excellent communication skills, Arabic proficiency will be an advantage.

Ideal Candidate Profile:

The ideal candidate will be a self-motivated individual with a proven track record in managing successful PPC campaigns and a deep understanding of the digital marketing landscape. The ability to work collaboratively in a fast-paced environment, wh

Preferred Candidate

Years of Experience
Min: 2 Max: 4
Degree
Bachelor's degree / higher diploma
Career Level
Mid Career
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Founded in 2000, Bayt.com has become one of the most trusted and respected brands in the region. Over the years, we have won numerous awards of recognition, including the "Leading E-Commerce Website in the Pan Arab Region" by the Pan Arab Web Awards (2007), the "Company of the Year" award by the TECOM Investments Pearl Awards (2009), and the "Top Companies to Work For in the UAE" award by the Great Places to Work Institute (2011, 2012, & 2013), and Best Workplaces in Asia 2015 award. Bayt.com is firmly committed to the region and has an excellent and thorough understanding of the Middle East and North Africa recruitment market and business landscape. This is evidenced by Bayt.com's fully trilingual recruitment platform, which is the first and only such platform in the region, as well as its 12 regional offices in Abu Dhabi, Al Kuwait, Amman, Beirut, Cairo, Doha, Dubai, Eastern Province, Jeddah, Manama, Muscat and Riyadh. Bayt.com maintains an ongoing, dedicated customer support staff that is able to work directly with our customers to ensure their goals are achieved most efficiently and cost-effectively, it is also evidenced by Bayt.com's leading track record of continued success serving the region's job seekers and employers in finding top jobs and top talent respectively. With over 44,000,000 professionals and over 40,000 leading organizations using Bayt.com's recruitment platform across all industry categories and career levels, Bayt.com is today the single largest marketplace of professionals and companies in the region.

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