Reporting into HP’s Global Route-to-Market Center of Excellence (Global RTM COE), the Channel Program Manager drives the implementation of HP’s Channel Programs in MEAF (Middle East and Eastern Africa), applying advanced subject matter knowledge and expertise to solve complex business problems and to be regarded as a subject matter expert in all Channel-related topics.
The Channel Program Manager drives the program implementation operating at the intersection between the Center of Excellence, the local Go To Market Organizations and the Channel Partner Ecosystem.
Constantly contributing to the development of new ideas and methods in the areas of Channel Programs and Digital Channel Transformation, he/she works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. Provides mentoring and guidance to lower level employees.
Responsibilities:
Manage the deployment of HP’s Channel Programs and HP’s Digital Channel Transformation
Develop breakthrough partner strategy and business plans including joint Digital Go-To-Market activities supported by Market Development Funds.
Organize with key stakeholders (Centers of Excellence, Channel Sales Management, Category Management, Alliance Management, Sales Operation, Marketing) the articulation and validation of Channel Partner execution plans that support the country game plans.
Support Channel Sales Management with the deployment of Channel Program and Digital Go To Market elements such as: partner communication, events, webinars, training, business reviews and reporting.
Leverage and local adaptation of value proposition, integrated solution offering and market positioning to/with/through partner and successfully launch solution in the market.
Advise COE stakeholders of local channel partner needs in the area of Channel Programs and ensure an accurate flow of information between the local channel ecosystem and the COE.
Develop and deliver sales education program for HP, channel and partner sales forces.
Provide training and sales support.
Leverage and local adaptation of messaging and content framework for partner programs and digital GTM campaigns
Collaborate with partner sales and account team to generate market demand.
Education and Experience Required:
BA or BS in Marketing, Business Administration or related field; MBA preferred
3-5 years digital marketing experience, sales, program management, online communication experience
Knowledge and Skills:
In-depth knowledge of marketing principles, practices, tactics and tools.
Experience in developing and driving consistency with partners.
Excellent written/oral communications and analytical skills.
Strong interpersonal skills; ability to manage virtual teams.
Strong digital skills
Big data and analytics skills
Ability to interface effectively with multiple levels of management and functional disciplines.
Strong ability to influence and drive consensus.
Knowledge & Skills
• Agile Methodology
• Business Development
• Business Marketing
• Business Strategies
• Business To Business
• Channel Management
• Channel Sales
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• New Product Development
• Product Management
• Product Marketing
• Salesforce
• Social Media
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.
Complexity
• Responds to moderately complex issues within established guidelines.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
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