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Job Description

The Paid Social Officer works within and supports the Paid Social team within the Performance Marketing & Online team to positively impact the Alshaya eCommerce business and customer experience. 

Working with the Paid Social Manager and team, this role has responsibility and accountability for the management of all Paid Social within eCommerce across Facebook, Snapchat and TikTok, the campaigning and trading of these activities, the development of strategy and the management of media partner and external relationships. 

Through the management of paid media through Paid Social channels this role has responsibility for the management and efficient use of marketing budget, working closely with the Senior Performance Managers and other budget owners in the Performance & Online Marketing team to deliver the eCommerce P&L. 

This role: 

  • Works within the Paid Social team, reporting to the Paid Social Manager, inside Digital Marketing team. 
  • Is jointly responsible for the management, development and performance of the Paid Social channel within eCommerce. 
  • Works seamlessly with Senior Performance Managers, other Digital Marketing channel managers and brand teams to deliver the business plans for eCommerce brands. 
  • Is responsible for the management of marketing budgets (franchise costs) to deliver channel and overall brand and business ROI targets. 

Skills

Key Skills 

  • At least 2 years of working in Paid Social with a focus on Facebook and within an eCommerce business to drive awareness, lead generation, conversion, and customer acquisition. 
  • Strong understanding and experience applying data and complex digital marketing tactics to target and retarget customer audiences across the marketing funnel to deliver performance objectives. 
  • Strong technical understanding and experience of all marketing platforms and tools related to search marketing including but not limited to Facebook, Snapchat and TikTok. 
  • Strong understanding and experience of mobile and app marketing, to achieve install, engagement and conversion goals. 
  • Experience working within a hypergrowth environment in fast paced and digitally mature business. 
  • Expertise with enterprise web analytical and data tools (e.g. Google Analytics, Adjust, Firebase, Magento etc.) 
  • Analytical and numbers driven, able to make fact-based recommendations from complex data and turn insight into action. 
  • Strong understanding of all digital KPIs controlling eCommerce performance. 
  • Good commercial acumen and awareness of how to affect profit from any given activity. 
  • Ability to react to change and make smart, fast decisions. 
  • Ability to build relationships and to influence across teams and career levels. 
  • Good communication skills, both written and spoken. 
  • Good presentation skills and the ability to show complex issues in an engaging way. 
  • Confident self-starter and organised project manager with the ability to prioritize, multi-task and stay calm under pressure. 
  • Customer first focus. 

 

Preferred Skills 

  • Relevant degree or professional qualification. 
  • Fashion, home furnishing and beauty experience. 
  • Experience of MENA markets. 


Job Details

Job Location
Abu Dhabi United Arab Emirates
Company Industry
Fashion & Apparel
Company Type
Employer (Private Sector)
Job Role
Marketing and PR
Employment Type
Full Time Employee
Monthly Salary Range
Unspecified
Number of Vacancies
1
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Alshaya Group
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Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers, Alshaya Group’s portfolio extends across MENA, Russia, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business. Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences. Fresh, modern and relevant, Alshaya’s constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn and KidZania.

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