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Job Description

Job Requisition ID: 164920 


Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 


By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day


Overview of the role: 


  • The National Manager for Motorcycles, Marine, and Power Products is responsible for driving the overall growth, sales, and revenue of Honda’s Motorcycles, Marine, and Power Product divisions across the country. This role involves strategic leadership, operational management, and effective collaboration with various stakeholders to ensure market penetration, competitive positioning, and sustainable business development.

What you will do:


  • Develop and implement the national sales strategy for Motorcycles, Marine, and Power Products, focusing on B2C and B2B markets.
  • Analyze market trends, customer demands, and competitor activities to identify new growth opportunities in consumer and corporate sectors.
  • Set annual, quarterly, and monthly sales targets for both B2C and B2B sales, and monitor performance to ensure achievement of goals.
  • Oversee and drive sales operations across all regions to ensure maximum market penetration and revenue growth in both individual and corporate segments.
  • Lead the Sales Manager and team in building strong relationships with dealerships, distributors, and corporate clients.
  • Identify new business opportunities in B2C and B2B markets, including fleet sales, commercial partnerships, and institutional deals.
  • Work closely with marketing teams to develop campaigns that support product sales in both consumer and business sectors.
  • Lead and mentor the Sales & Aftersales Managers, ensuring alignment with sales, service & parts objectives for both B2C and B2B.
  • Ensure the sales executives and technicians receive the necessary training, support, and guidance to perform at high standards in both business streams.
  • Foster a collaborative and high-performance culture within the team, encouraging continuous improvement and innovation.
  • Ensure seamless operational coordination between sales teams, supply chain, and after-sales service to enhance customer satisfaction and experience for both individual and corporate clients.
  • Monitor inventory levels and ensure adequate supply of products to meet demands in both B2C and B2B segments.
  • Ensure compliance with safety, quality, and regulatory standards across the business.
  • Develop and manage budgets for the division, ensuring cost-effective operations across both B2C and B2B.
  • Regularly review financial performance and profitability, adjusting strategies as needed to optimize revenue in both consumer and corporate markets.
  • Collaborate with internal teams (such as R&D, product development, and finance) to align business strategies and operational activities for B2C and B2B sectors.
  • Maintain relationships with key external stakeholders including principal, dealers, distributors, corporate clients, and strategic partners.
  • Prepare regular sales reports, market analyses, and business performance updates for senior leadership, covering both B2C and B2B performance.
  • Utilize sales data and key performance metrics to assess progress, identify challenges, and make informed decisions for both business streams.
  • Required skills to be successful:
  • Experience in product management or sales within the automotive industry, specifically in motorcycles, marine, or power products.
  • Proven track record of leading successful sales teams and driving revenue growth in both B2C and B2B markets.
  • Strong understanding of the motorcycle, marine, and power products market.
  • Analytical skills.

About the team:


  • The role reports to the Brand Director and will interact with internal and external stakeholders.

What equips you for the role:


  • Bachelor’s Degree
  • 8-10 years of experience in product management or sales within the automotive industry, specifically in motorcycles, marine, or power products.
  • Proven track record of leading successful sales teams and driving revenue growth in both B2C and B2B markets.
  • Strong understanding of the motorcycle, marine, and power products market.
  • Exceptional leadership, communication, and interpersonal skills.
  • Ability to think strategically and execute tactically.
  • Strong analytical skills and financial acumen.
     

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM as well as Electric Vehicles.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.


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