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Job Description

What you will do:

  • Develop and implement the national sales strategy for Motorcycles, Marine, and Power Products, focusing on B2C and B2B markets.
  • Analyze market trends, customer demands, and competitor activities to identify new growth opportunities in consumer and corporate sectors.
  • Set annual, quarterly, and monthly sales targets for both B2C and B2B sales, and monitor performance to ensure achievement of goals.
  • Oversee and drive sales operations across all regions to ensure maximum market penetration and revenue growth in both individual and corporate segments.
  • Lead the Sales Manager and team in building strong relationships with dealerships, distributors, and corporate clients.
  • Identify new business opportunities in B2C and B2B markets, including fleet sales, commercial partnerships, and institutional deals.
  • Work closely with marketing teams to develop campaigns that support product sales in both consumer and business sectors.
  • Lead and mentor the Sales & Aftersales Managers, ensuring alignment with sales, service & parts objectives for both B2C and B2B.
  • Ensure the sales executives and technicians receive the necessary training, support, and guidance to perform at high standards in both business streams.
  • Foster a collaborative and high-performance culture within the team, encouraging continuous improvement and innovation.
  • Ensure seamless operational coordination between sales teams, supply chain, and after-sales service to enhance customer satisfaction and experience for both individual and corporate clients.
  • Monitor inventory levels and ensure adequate supply of products to meet demands in both B2C and B2B segments.
  • Ensure compliance with safety, quality, and regulatory standards across the business.
  • Develop and manage budgets for the division, ensuring cost-effective operations across both B2C and B2B.
  • Regularly review financial performance and profitability, adjusting strategies as needed to optimize revenue in both consumer and corporate markets.
  • Collaborate with internal teams (such as R&D, product development, and finance) to align business strategies and operational activities for B2C and B2B sectors.
  • Maintain relationships with key external stakeholders including principal, dealers, distributors, corporate clients, and strategic partners.
  • Prepare regular sales reports, market analyses, and business performance updates for senior leadership, covering both B2C and B2B performance.
  • Utilize sales data and key performance metrics to assess progress, identify challenges, and make informed decisions for both business streams.
  • Required skills to be successful:
  • Experience in product management or sales within the automotive industry, specifically in motorcycles, marine, or power products.
  • Proven track record of leading successful sales teams and driving revenue growth in both B2C and B2B markets.
  • Strong understanding of the motorcycle, marine, and power products market.
  • Analytical skills.


Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Structured into six divisions; automotive, retail, electronics, engineering and technology, real estate, financial services and general services, Al-Futtaim operates through more than 60 companies and maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. Employing in excess of 20,000 people across the UAE, Bahrain, Kuwait, Qatar, Oman, Egypt, Syria, Pakistan, Singapore and Europe, this approach benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work. The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.

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