Meta Ads manager

We are looking for a Meta Ads Manager with a deep understanding of Meta advertising (Facebook & Instagram Ads). The ideal candidate is highly skilled in campaign strategy, audience targeting, A/B testing, budget optimization, and performance analysis. If you have a strong analytical mindset, creativity in ad creation, and a passion for driving results, we’d love to hear from you!

Key Responsibilities:

✔ Develop, execute, and manage high-performing Meta ad campaigns

✔ Conduct market research to define audience targeting and segmentation

✔ Optimize campaigns to improve ROAS, CTR, and conversion rates

✔ Create, test, and refine ad creatives, copy, and landing pages

✔ Monitor and analyze campaign performance metrics using Meta Business Suite & third-party tools

✔ Manage and allocate ad budgets effectively for maximum impact

✔ Stay updated on Meta’s algorithm changes, policies, and best practices

✔ A/B test different ad creatives, placements, and strategies to maximize performance

✔ Report on KPIs, trends, and insights to improve future campaign strategies

Requirements:

✅ Proven experience as a Meta Ads Manager (Facebook & Instagram Ads)

✅ Strong knowledge of Meta Business Manager, Ads Manager, and Pixel tracking

✅ Experience with performance marketing, PPC, and lead generation

✅ Ability to analyze data and optimize campaigns for maximum ROI

✅ Proficiency in audience segmentation, retargeting, and lookalike audiences

✅ Strong understanding of A/B testing and creative ad strategies

✅ Excellent communication and reporting skills

✅ Familiarity with Google Analytics, UTM tracking, and third-party ad tools (a plus)