Job Description
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :Razer Gold is looking for a highly motivated and results-driven performance & brand Marketing specialist to propel the Razer Gold brand in the MEA region, in the hypergrowth gaming community to become the preferred payment method, and destination for game top-ups.
You will work closely with Razer Gold’s Global Head of Marketing, the global & regional marketing & sales teams, business development, product, engineering, and operations team of Razer Gold platform. The position has the responsibility of developing and executing brand activations, promotions and marketing activities related to Razer Gold products (wallet, webshop, publisher stores, in-game) and content with the Global marketing teams to drive user acquisition, revenue growth and retention.
- Plan & execute marketing programs from start to finish, leveraging internal and external support and collaboration.
- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
- Conceptualize and execute campaigns on multi channels (online & offline), also ensuring alignment on the overall strategy and communications.
- Create and manage content for Razer Gold’s social media, EDMs, and other forms of online & offline consumer touchpoints.
- Organize and manage a detailed roadmap of all the campaigns and promotions for the MEA region
- Prepare and manage monthly/quarterly/yearly regional marketing budgets
- Measure and report the performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Communicate, collaborate, and calibrate effectively with Global & regional marketing teams, relevant internal stakeholders, content partners/merchants, and third-party partners on upcoming proposals, events, programs, and advertising requirements.
- Work with the region’s sales lead to attain revenue goals and targets
- Conduct competitive benchmarking and product comparison with Account Management and Product departments to ensure products are relevant to the market and offerings and services are comparable to others.
- Developing and implementing communication strategy with Razer global marketing and content teams for press social and community engagements.
- Prepare all necessary documents, legal requirements, and brand approvals required for marketing activities.
- Prepare and present program and recurring reports for Razer Gold management.
- Work with the business development team to develop and manage product literature, presentation, and sales enablement materials to acquire more partners for Razer Gold.
Pre-Requisites :
- 3-5 years of experience in Brand/Content/Product/Channel Marketing
- Bachellors degree in Marketing, Digital Marketing or a similar relevant field
- Proficiency in English and Arabic is required.
- Good analytical skills to provide insights into customer trends, market needs and possible solutions to address gaps identified.
- Experience in working with international partners and multi-cultural environment is an advantage.
- Experience in managing a diverse set of internal and external partners.
- Proficiency in PowerPoint, Excel, BI tools, and documentation.
- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinking and problem-solving skills
- Team player, and also able to work independently.
Are you game?
