Marketing & Social Media Officer

Job Title: Marketing & Social Media Account Officer

Location: Abu dhabi

Job Type: Full-time

Responsibilities:

• Develop, implement, and manage marketing campaigns that promote the products and services of our company.
• Enhance brand awareness within the digital space.
• Drive website traffic and acquire leads.
• Measure and report on the performance of all digital marketing campaigns.
• Manage and oversee social media accounts.
• Create and curate engaging content for social media platforms.
• Collaborate with the design team to produce high-quality graphics and videos.
• Monitor SEO and user engagement and suggest content optimization.
• Stay up-to-date with the latest social media best practices and technologies.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Analyze the long-term needs of the company's social media strategy and offer quarterly reports to the management and executive teams, outlining any necessary changes to the digital marketing plan.

Requirements:

• Proven work experience as a Marketing Officer, Social Media Officer, or similar role.
• Hands-on experience in content management.
• Excellent copywriting skills.
• Ability to deliver creative content (text, image, and video).
• Solid knowledge of SEO, keyword research, and Google Analytics.
• Knowledge of online marketing channels.
• Familiarity with web design.
• Excellent communication skills.
• Analytical and multitasking skills.
• BSc degree in Marketing or relevant field.

Preferred Qualifications:

• Experience with paid social media advertising.
• Certifications in Google Analytics, Google AdWords, or other relevant qualifications.