Collaborating with other departments, such as sales, product development, and customer service, to ensure alignment and consistency in messaging and branding.
Designing and executing marketing and PR plans to raise brand awareness, drive sales, and increase customer engagement.
Identifying opportunities for cost savings and efficiencies in marketing and PR activities.
Monitoring expenses and ensuring that spending is within budget constraints while still achieving business objectives.
Skills
Communication skills: You should have excellent communication skills to effectively communicate with stakeholders, including customers, media contacts, and industry influencers.
Strong analytical skills, with the ability to measure and analyze the effectiveness of marketing and PR campaigns and provide insights and recommendations for improvement.
Proven ability to generate buzz and increase brand awareness through innovative marketing and PR campaigns, such as influencer marketing and experiential marketing.
Strong interpersonal skills, with the ability to build and maintain positive working relationships with colleagues at all levels of the organization.
