Marketing Manager Vaccine

As a Marketing Manager Vaccine, you will lead the strategic planning and execution of integrated campaigns/initiatives across the Gulf region. You will be expected to meet the needs of the changing business demands, manage the evolution of our meningitis vaccines portfolio and manage complexity of the internal and external commercial dynamics. This is a key role that will involve the development and effective execution of marketing strategies to deliver the business objectives and growth ambition in our vaccines portfolio.This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:Key Responsibilities:Leading the product and delivering the commercial plans & activities aligned to LOC priorities and strategical direction.Developing the annual marketing strategy for Gulf markets, achievement of brand KPIs, and enhancing the brand imageMonitor product lead and lag performance on monthly basis and drive required actions with close collaboration with the vaccine account managers.Leading and delivering the multi-channel activity plan, creating & optimising materials that are pivotal to product’s local market access & competitive differentiation, utilising an evidence-based approach to maximize reach, engagement and conversion..Establishing long lasting relationship with scientific societies & KEEs to leverage advocacy & support patient care across the region.Collaborating closely with cross-functional team members and other stakeholders to provide rapid, actionable insight to optimize performance and serve the growth ambition behind the product.Managing and controlling promotional A&P budget to ensure optimum profitability within budget limits and deliver enhanced ROI.Understanding of dynamic reimbursement and access structures and providing continuous solutions for patient access in close collaboration with medical and access teams.Leading the gathering, processing and analysis of competitor intelligence in the relevant market and formulate GSK’s response to ensure a consistent competitive edge.Accountability & Deliverables:Full delivery of the annual brand plan objectives with maximum operational excellenceUnique, quick, agile customer experiences to enhance product loyaltyWork with VAMs to understand the barriers being encountered on the ground and create ‘enablers’ that accelerate product performance according to the expectations.Consolidate metrics on a weekly/monthly/quarterly basis & review and make recommendations on the KPI/measurement framework for the product to ensure useful and timely insight that is actionable and drives the businessContribute to the forecast & supply of the product, ensuring close follow up with supply team and CTC team on timely delivery of quantities to meet patient demands.Ensuring effective adherence and implementation of governance processes and policiesWhy you?Basic Qualifications:We are looking for professionals with these required skills to achieve our goals:Bachelor’s degree in science related or technical skills required areas such as medical, pharmacy, management, marketing, engineering etc.Minimum of 5 years of experience in the pharma industry, (with at least 3 years in marketing / product management) in various therapeutic areas. Vaccines experience would be an advantageCrafting high-impact customer experience plans that conform to local market needs using omni-channel marketing to meet the needs of customers.Able to manage relationships with HCPs, key institutions, professional associations, decision makers and other key stakeholders. Experience of access structures and public sector stakeholders and inclusion process would be a distinct advantage.Able to build and lead a brand team without direct authority that consists of cross-functional team membersProven success record within his/her companyResilient, self-motivated and persistent, able to meet deadlines and be effective under pressure. High commitment to ethical values-based management.Full demonstration of the GSK expectations accountability, courage, teamwork and development.Fluent in written and spoken English.Closing date:08/01/2025Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.Contact information:You may apply for this position online by selecting the Apply now button.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.