Job Description
The Role
Job Summary: The Marketing Manager will lead the development and execution of strategic marketing initiatives to promote the company’s solar energy solutions, drive brand awareness, and support sales growth. This role requires a blend of creativity, strategic thinking, and data-driven decision-making to effectively position the company within the renewable energy market and attract key audiences across residential, commercial, and industrial sectors. Key Responsibilities: - Marketing Strategy Development: Design and implement comprehensive marketing strategies that align with business goals and industry trends. Identify and target key market segments and drive initiatives that boost brand visibility and market share. - Digital and Content Marketing: Oversee content creation for digital platforms, including the company website, social media channels, email campaigns, and online advertisements. Develop informative and engaging content that highlights the benefits of solar energy. - Brand Positioning and Messaging: Define brand positioning and create consistent messaging across all channels. Ensure that marketing materials convey a compelling value proposition for the company’s solar solutions. - Lead Generation and Sales Support: Develop and execute lead generation campaigns that support the sales pipeline, collaborating with the sales team to optimize lead conversion rates. - Market Research and Competitive Analysis: Conduct market research to stay informed on industry trends, competitor activities, and customer preferences. Leverage insights to adjust strategies and maintain a competitive edge. - Event Planning and Networking: Plan and coordinate participation in industry conferences, trade shows, and networking events to increase brand exposure and connect with potential clients. - Budget Management: Manage the marketing budget to ensure cost-effective initiatives that maximize return on investment. - Performance Tracking and Reporting: Use analytics tools to measure campaign performance and provide regular reports to senior management. Recommend adjustments based on data-driven insights to optimize results. - Others: This role involves both internal and external marketing functions. Strong English language skills and a professional appearance are required.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Environmental Science, or a related field; MBA is a plus. - Minimum of 5 years of experience in marketing, preferably within the renewable energy or solar industry. - Strong understanding of digital marketing, content strategy, and lead generation tactics. - Proficiency with marketing software (e.g., CRM, Google Analytics, social media tools). - Excellent communication, organizational, and project management skills. - Ability to work collaboratively with cross-functional teams and manage external vendors.
About the company
Guildhall is the most respected HR & Headhunting Consultancy in the MENA Region. With deep, extensive knowledge of HR & Recruiting in the region, Guildhall has become a trusted partner of choice for candidates and clients. Starting from an exclusive recruitment agency in Dubai - UAE, Guildhall has grown into an elite service with the ability to cover vacancies in across MENA and Asia-pacific. Offering tailored Career Sessions and an innovative industry-first membership program designed to save money on core services. Guildhall is the partner of choice.
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