Marketing Manager Job Description
Key Responsibilities:
Merchandising
Oversee in-store product placement and displays
Develop planograms and visual merchandising guidelines
Monitor compliance with brand standards
Optimize product positioning to maximize sales
Communication Strategy
Develop and implement integrated marketing campaigns
Manage brand messaging across all channels
Create content strategy for digital and traditional media
Coordinate with PR and advertising agencies
Track and analyze campaign performance
Events
Plan and execute promotional events and product launches
Manage trade show participation
Coordinate sponsorships and brand activations
Oversee event budgets and ROI measurement
Maintain relationships with vendors and partners
Required Qualifications:
Bachelor's degree in Marketing or related field
5+ years marketing experience
Strong project management skills
Proven track record in retail merchandising
Experience in event planning and execution
Excellent communication and leadership abilities
can you please summarize into 4 lines
Key job responsibilities
Marketing Manager oversees strategic product placement, visual merchandising, and in-store displays to maximize sales performance. Develops and executes comprehensive marketing campaigns across multiple channels while maintaining brand consistency. Plans and manages promotional events, trade shows, and product launches including budget oversight. Requires Bachelor's degree, 5+ years experience, with strong project management and communication skills.
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
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