Job Description
Job Overview:
We are seeking a dynamic and results-driven Marketing Manager to lead our brand management, social media, PR & events, and performance marketing initiatives. The ideal candidate will have a strong background in both the technology and fashion/cosmetics industries. You will be responsible for developing and executing marketing strategies to enhance brand visibility, foster customer engagement, and drive business growth.
Key Responsibilities:
Brand Management:
- Develop and implement comprehensive brand strategies that align with the company’s vision and goals.
- Ensure consistent brand messaging across all platforms, enhancing brand positioning within the market.
- Conduct market research to stay updated on trends in fashion, cosmetics, and technology.
Social Media Strategy:
- Create, implement, and oversee social media campaigns that engage target audiences and drive brand awareness.
- Manage content creation, ensuring that it aligns with brand guidelines and trends in the fashion and tech industries.
- Analyze social media performance and adjust strategies accordingly.
Public Relations & Events:
- Develop and maintain relationships with media, influencers, and other stakeholders to promote the brand through press releases, interviews, and event sponsorships.
- Plan and execute PR initiatives, including media events, product launches, and brand collaborations.
- Represent the brand at key industry events, ensuring positive media coverage and brand alignment.
Performance Marketing:
- Drive customer acquisition through performance marketing channels (PPC, SEO, SEM, paid social, etc.).
- Manage and optimize marketing campaigns to meet key performance indicators (KPIs), such as lead generation, conversion rates, and return on ad spend (ROAS).
- Collaborate with the analytics team to monitor campaign performance and adjust strategies to ensure optimal results.
Collaboration & Cross-functional Leadership:
- Work closely with product, sales, and creative teams to ensure marketing efforts align with business objectives.
- Provide leadership to the marketing team, fostering innovation and creativity in all marketing efforts.
Qualifications:
- Bachelor’s degree in marketing, Business, Communications, or a related field.
- 10+ years of experience in marketing, with a focus on brand management, social media, PR, and performance marketing.
- Strong experience in both the technology and fashion/cosmetics industries.
- Proven success in managing marketing campaigns across multiple channels, including digital and traditional platforms and launching products and brands.
- Excellent written and verbal communication skills, with the ability to create compelling brand narratives.
- Ability to manage budgets, analyze data, and report on marketing performance.
- Strong leadership skills and the ability to work collaboratively across departments
Salt is acting as an Employment Agency in relation to this vacancy.
Job Information
Job Reference: JO-2410-347825Salary: NegotiableSalary per: annumJob Duration: Job Start Date: 28/10/2024Job Industries: Digital Marketing JobsJob Locations: UAE-DubaiJob Types: Permanent
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Job Details
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Job Location
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Dubai United Arab Emirates
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Company Industry
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Other Business Support Services
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Company Type
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Unspecified
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Employment Type
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Unspecified
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Monthly Salary Range
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Unspecified
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Number of Vacancies
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Unspecified