Marketing Manager

Our client is a renowned Italian brand specializing in the manufacturing of high-quality home appliances, including espresso machines, coffee makers, and portable air conditioners.

They are looking for a Marketing Manager who will be responsible for planning, developing and implementing marketing strategies, market communications, and public relations activities, both external and internal for their key product.

Responsibilities:

• Evaluate market opportunities for new and existing product launches.
• Ensure successful launch and rollout of new products and marketing initiatives.
• Enhance brand image through excellent execution.
• Collaborate with the regional marketing team to develop marketing programs.
• Analyze sales and retail audit data to create growth action plans.
• Monitor and respond to key competitors' activities.
• Conduct consumer research as needed.
• Design marketing programs tailored to distribution channels.
• Provide post-analysis to assess the effectiveness of key marketing programs.
• Assist in developing trade and consumer marketing communications, including launch packs, catalogues, trade flyers, and advertising material.
• Oversee organization of key events such as exhibitions and in-store events.
• Research consumer markets and monitor market trends.
• Conduct regular store checks and competitor analysis.
• Collaborate with the Head of Marketing to conduct monthly training sessions on new products.
• Provide monthly reports on brand performance.
• Work with other functions, especially sales, to ensure optimal outcomes.
• Drive brand portfolio differentiation from competitors' products.
• Maintain and develop the small domestic appliances portfolio in line with brand standards.
• Manage product life cycle and marketing topics.
• Ensure alignment with regional headquarters on category management and overall strategy.
• Conduct and attend product training and demonstrations.
• Analyze market data to optimize the product portfolio.
• Coordinate product launches and ensure timely market entry, SKU codification, and sample availability.
• Analyze commercial data by country/month, including distributor sales, in-market sales, stock on hand, and action plan definition.
• Develop product pricing and positioning strategies to support sales team revenue and profitability goals.
• Represent the company with customers to understand market trends and drive product and brand strategy.
• Coordinate central marketing budget and co-op funds with customers, allocating by brand and communication strategy.
• Oversee and implement marketing campaigns, ensuring the right messaging to attract and retain customers.
• Monitor current campaigns, ensure timely task completion, and evaluate success to improve brand marketing.
• Coordinate trade marketing activity with distributors to ensure alignment with brand fundamentals and visual identity.
• Ensure digital marketing activities convert into sales, particularly for e-commerce.
• Penetrate the HoReCa channel and manage existing and new business customers.
• Provide product training and induction for various stakeholders.
• Represent the MEIA team within the Group organization.
• Update senior leadership on NPD, marketing activity progress, and sales results, with periodic MEIA sales and marketing meetings.
• Develop and implement product brand strategy to support growth across markets.
• Establish brand guidelines and collaborate with marketing on plans.
• Monitor brand competitors and conduct market research for further brand development.
• Collaborate with the Head of Marketing on brand proposition and market penetration plans.
• Develop consumer insights through market segmentation, customer profiling, and consumer behavior analysis.
• Provide technical knowledge and support to the sales team for different products.
• Support sales team with key clients to promote specific products/brands.
• Attend conferences and trade shows.
• Stay updated on market developments, including new products and services.

Candidate Requirements:

• Strong problem-solving skills and ability to escalate priority issues.
• Develop collaborative relationships and communicate effectively across all organizational levels.
• Ability to work under high pressure and during demanding periods.
• Identify and suggest improvements in work processes.
• Excellent presentation and negotiation skills.
• Frequent travel expected.
• Proficiency in MS Office.
• University degree in marketing or business.
• 10-15 years of marketing experience.